World Grain - October 2011 - 70

BIOFUELS QUARTERLY: MARKETING MANEUVERS

allows the industry to reach new audiences on an incredible platform, said Greg Breukelman, senior vice-president of communications for POET, a key partner of American Ethanol. It’s the ideal opportunity to validate and educate the public about E15, he said. The American Ethanol partnership is multi-faceted, said Norris Scott, vice-president of partnership marketing and business solutions, NASCAR. Every race begins with a green American Ethanol flag, every car has a green circle that says American Ethanol around the fuel door, and every week American Ethanol is giving an award to a driver, he said. Farmers are being showcased in television spots and there’s additional exposure in broadcasts and the in-car cameras. “Fans are seeing seamless racing with an E15 blend. The brand loyalty with our customers is very strong,” Scott said. “The

American ethanol industry is getting tens of millions of dollars exposure. It’s one of the most unique partnerships we have.” It was a partnership years in the making that first required investigating whether E15 would provide the performance necessary for NASCAR races, said Brian France, NASCAR chairman and chief executive officer. France said the fuel hasn’t caused any problems and provides increased horsepower with only a small decrease in mileage. “There’s an opportunity to take this platform, build upon it and carry it forward,” said Eric Nyquist, vicepresident of strategic development, NASCAR. “You have true believers in NASCAR right now. As time goes on, more members of the ag business community and the ethanol community will support this partnership.” Educating the public about E15 will be

critical to bringing the blend to market. The U.S. Environmental Protection Agency (EPA) has approved the use of up to 15% ethanol in cars model year 2001 and newer. In June, it released the label that will be used on pumps dispensing E15. Dinneen said the label wasn’t as bad as it could have been, and the EPA listened to the suggestion of replacing the word “Warning” with “Attention.” The challenge now is making sure E15 is a commercially viable fuel, Dinneen said, which requires health effect testing, fuel registration, state regulatory issues, fuel volatility and determining E15’s octane. “The bottom line is we’re going to have to continue to work to take advantage of the opportunity that EPA has given,” Dinneen said. “We believe strongly that E15 will be sold commercially yet this year, and we look forward to working with all of you to make that a reality. If the industry is going to grow, we need

For more information, see Page 106.

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World Grain - October 2011

Table of Contents for the Digital Edition of World Grain - October 2011

World Grain - October 2011
Contents
Grain’s influence on global population trends
CALENDAR OF EVENTS
News review
Focus on Turkey
In it for the long haul
Deregulation shapes shipping market in Australia
Port developments
News Roundup
Thai rice plan controversial
A growing force in corn
Is biotech blooming in Europe?
A battle for China
Marketing maneuvers
Biofuels News Review
A new imaging method for millers
U.S. soy crushers face challenges
IAOM Eurasia
Flour trade prospects improve
Ridding your facility of rodents
Intersystems expanding Omaha facility
OCRIM school educates millers from around the world
Perten Instruments acquires TexVol Instruments
Food Protection Alliance names Schmitz as director
SternMaid to participate in Food Ingredients Europe
Insta-Pro International names Latin American sales manager
CPM acquires CIMBRIA SK
Alltech realigns leadership team
PRODUCT SHOWCASE
Advertiser Index
World Grain - October 2011 - World Grain - October 2011
World Grain - October 2011 - 2
World Grain - October 2011 - 3
World Grain - October 2011 - 4
World Grain - October 2011 - 5
World Grain - October 2011 - 6
World Grain - October 2011 - Contents
World Grain - October 2011 - 8
World Grain - October 2011 - 9
World Grain - October 2011 - Grain’s influence on global population trends
World Grain - October 2011 - 11
World Grain - October 2011 - CALENDAR OF EVENTS
World Grain - October 2011 - 13
World Grain - October 2011 - News review
World Grain - October 2011 - 15
World Grain - October 2011 - 16
World Grain - October 2011 - 17
World Grain - October 2011 - 18
World Grain - October 2011 - 19
World Grain - October 2011 - 20
World Grain - October 2011 - 21
World Grain - October 2011 - 22
World Grain - October 2011 - 23
World Grain - October 2011 - 24
World Grain - October 2011 - 25
World Grain - October 2011 - Focus on Turkey
World Grain - October 2011 - 27
World Grain - October 2011 - 28
World Grain - October 2011 - 29
World Grain - October 2011 - 30
World Grain - October 2011 - 31
World Grain - October 2011 - In it for the long haul
World Grain - October 2011 - 33
World Grain - October 2011 - 34
World Grain - October 2011 - Deregulation shapes shipping market in Australia
World Grain - October 2011 - 36
World Grain - October 2011 - 37
World Grain - October 2011 - Port developments
World Grain - October 2011 - 39
World Grain - October 2011 - 40
World Grain - October 2011 - 41
World Grain - October 2011 - 42
World Grain - October 2011 - 43
World Grain - October 2011 - News Roundup
World Grain - October 2011 - 45
World Grain - October 2011 - 46
World Grain - October 2011 - 47
World Grain - October 2011 - Thai rice plan controversial
World Grain - October 2011 - 49
World Grain - October 2011 - 50
World Grain - October 2011 - 51
World Grain - October 2011 - 52
World Grain - October 2011 - 53
World Grain - October 2011 - 54
World Grain - October 2011 - 55
World Grain - October 2011 - A growing force in corn
World Grain - October 2011 - 57
World Grain - October 2011 - 58
World Grain - October 2011 - 59
World Grain - October 2011 - 60
World Grain - October 2011 - 61
World Grain - October 2011 - Is biotech blooming in Europe?
World Grain - October 2011 - 63
World Grain - October 2011 - A battle for China
World Grain - October 2011 - 65
World Grain - October 2011 - 66
World Grain - October 2011 - 67
World Grain - October 2011 - Marketing maneuvers
World Grain - October 2011 - 69
World Grain - October 2011 - 70
World Grain - October 2011 - 71
World Grain - October 2011 - Biofuels News Review
World Grain - October 2011 - 73
World Grain - October 2011 - 74
World Grain - October 2011 - 75
World Grain - October 2011 - A new imaging method for millers
World Grain - October 2011 - 77
World Grain - October 2011 - 78
World Grain - October 2011 - 79
World Grain - October 2011 - 80
World Grain - October 2011 - 81
World Grain - October 2011 - U.S. soy crushers face challenges
World Grain - October 2011 - 83
World Grain - October 2011 - 84
World Grain - October 2011 - 85
World Grain - October 2011 - 86
World Grain - October 2011 - 87
World Grain - October 2011 - IAOM Eurasia
World Grain - October 2011 - 89
World Grain - October 2011 - 90
World Grain - October 2011 - 91
World Grain - October 2011 - 92
World Grain - October 2011 - 93
World Grain - October 2011 - Flour trade prospects improve
World Grain - October 2011 - 95
World Grain - October 2011 - 96
World Grain - October 2011 - 97
World Grain - October 2011 - Ridding your facility of rodents
World Grain - October 2011 - 99
World Grain - October 2011 - 100
World Grain - October 2011 - 101
World Grain - October 2011 - Food Protection Alliance names Schmitz as director
World Grain - October 2011 - 103
World Grain - October 2011 - Alltech realigns leadership team
World Grain - October 2011 - PRODUCT SHOWCASE
World Grain - October 2011 - Advertiser Index
World Grain - October 2011 - 107
World Grain - October 2011 - 108
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https://digital.world-grain.com/sosland/wg/world-grain-january-2022
https://digital.world-grain.com/sosland/wg/world-grain-december-2021
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https://digital.world-grain.com/sosland/wg/world-grain-october-2021
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http://digital.world-grain.com/sosland/wg/2004_11_01
http://digital.world-grain.com/sosland/wg/2004_10_02
http://digital.world-grain.com/sosland/wg/2004_10_02
http://digital.world-grain.com/sosland/wg/2004_10_01
http://digital.world-grain.com/sosland/wg/2004_09_01
http://digital.world-grain.com/sosland/wg/2004_08_01
https://www.nxtbookmedia.com