World Grain - January 2012 - 29

FEATURE: ‘SKY IS THE LIMIT’

they are doing toward greater whole grains inclusion is exactly the right thing to do.” ‘DIFFERENT BALLGAME’ Like his predecessor, who was promoted to president of Commercial Foods at ConAgra Foods, Stoufer comes to his current position with long tenure in the company’s milling business. During this period, Stoufer said he has seen many changes in milling, overwhelmingly for the good. In particular, professionalism in flour milling has reached an entirely new level over the course of his career, he said. “It’s a whole different ballgame from five years ago,” he said. “The market dynamics, sophistication, professionalism. The dialogue with customers is different. It’s better. It’s less transactional. We’re both fighting the same headwinds, and we have to find a way to win together. “We discuss questions like ‘What are you doing with people?’, or ‘with transportation, with food safety? It’s a shared responsibility. It’s exciting. There always will be transactional business. But there is a shared understanding of mission. Take food safety. You can’t do it alone as a milling company, and our customers can’t do it alone as a bakery.” Stoufer will mark his 21st anniversary with ConAgra Foods in January. His experience in the milling business has been quite varied, beginning with an assignment in the transportation department and then work with logistics. He said an ambition to advance in the company prompted his initial move outside of transportation. “The gentleman in front of me running transportation was only a few years older than I was,” he said. “You are young and dumb, and so I asked, ‘What am I going to do with my career?’ I decided to try something different and jumped into sales. I began selling in Ohio and was ready to move there. But that was the year ConAgra Mills decided the market was shifting, and the customer wants you at your desk instead of shakwww.World-Grain.com / World Grain / January 2012

ing their hand. So I became the test pilot for our centralizing most of the sales staff right here in Omaha. I had success and worked my way up.” After a stint at Spicetec Flavors & Seasonings and the now divested Gilroy Foods divisions of Commercial Foods, Stoufer returned to sales at ConAgra Mills, dividing overall sales responsi-

bilities with Don Brown, vice-president of sales. “Don and I split the sales staff,” he said. “He had national accounts, and I had regional sales people.” When Maass was named general manager of ConAgra Mills in 2003, the division became a more focused business, Stoufer said. He said greater alignment

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World Grain - January 2012

Table of Contents for the Digital Edition of World Grain - January 2012

World Grain - January 2012
Table of Contents
from the editor-in-chief - Key found to diversification by flour millers
Calendar of Events
News review - Horizon Milling G.P. to build flour mill in Canada
News review - Cargill earnings drop 88% on commodity challenges
News review - Bayer sets up European wheat breeding center
News review - ADM acquires three grain elevators in Slovakia
News review - Ukraine exports record amount of grain in 2011-12
News review - Bunge to acquire edible oils, fats business in India
News review - CHS opens Singapore office
News review - CBH Group announces new director
News review - Olam to expand wheat milling facility in Nigeria
News review - GrainCorp 2011 net profit up 114%
News review - KCBT sets records in 2011
News review - MGEX has second best total annual volume
News review - Richardson to increase grain storage capacity at Estevan
News review - Sorenson in new role at Dakota Specialty Milling
News review - The Andersons names Reed to COO post
News review - Viterra expects strong 2012 grain handling volumes
News review - Groups urge action following MF Global bankruptcy
News review - CHS becomes sole owner of Russian JV ACG
News review - Boyd Drum, retired president of Midstate Mills, dies
News review - J.J. Hinrichsen dies
Grain Market Review - Wheat
Country Focus - China
Feature - 'Sky is the limit'
Former ConAgra Mills President tackles new challenge
Feature - Preparing for change
Canada approves act ending CWB monopoly
Feature - Russia's grain transportation challenges
Feature - Oilseeds to be bullish in 2012
Specialty grains market growing, but GMO remains a major issue
Feature - GEAPS Exchange 2012
Feature - VICTAM Asia 2012
VICTAM Asia 2012 Products Showcase
Grain Operations - Explosive issue
Feature - Shipping market trending higher
Feature - La Niña to impact grain production
Supplier News - Maxi-Lift grows Tiger-Tuff line
Supplier News - Cargotec appoints Tom Svennevig vice-president
Supplier News - LeMar achieves AISC, AWS certification
Supplier News - Seedburo celebrates 100 years
Advertiser Index
World Grain - January 2012 - World Grain - January 2012
World Grain - January 2012 - 2
World Grain - January 2012 - 3
World Grain - January 2012 - 4
World Grain - January 2012 - Table of Contents
World Grain - January 2012 - from the editor-in-chief - Key found to diversification by flour millers
World Grain - January 2012 - 7
World Grain - January 2012 - Calendar of Events
World Grain - January 2012 - 9
World Grain - January 2012 - News review - Bayer sets up European wheat breeding center
World Grain - January 2012 - 11
World Grain - January 2012 - News review - Ukraine exports record amount of grain in 2011-12
World Grain - January 2012 - News review - CHS opens Singapore office
World Grain - January 2012 - News review - Olam to expand wheat milling facility in Nigeria
World Grain - January 2012 - News review - MGEX has second best total annual volume
World Grain - January 2012 - News review - Sorenson in new role at Dakota Specialty Milling
World Grain - January 2012 - News review - Viterra expects strong 2012 grain handling volumes
World Grain - January 2012 - News review - Groups urge action following MF Global bankruptcy
World Grain - January 2012 - News review - J.J. Hinrichsen dies
World Grain - January 2012 - Grain Market Review - Wheat
World Grain - January 2012 - 21
World Grain - January 2012 - Country Focus - China
World Grain - January 2012 - 23
World Grain - January 2012 - 24
World Grain - January 2012 - 25
World Grain - January 2012 - 26
World Grain - January 2012 - 27
World Grain - January 2012 - Feature - 'Sky is the limit'
World Grain - January 2012 - 29
World Grain - January 2012 - 30
World Grain - January 2012 - 31
World Grain - January 2012 - 32
World Grain - January 2012 - Former ConAgra Mills President tackles new challenge
World Grain - January 2012 - 34
World Grain - January 2012 - 35
World Grain - January 2012 - Feature - Preparing for change
World Grain - January 2012 - 37
World Grain - January 2012 - Canada approves act ending CWB monopoly
World Grain - January 2012 - 39
World Grain - January 2012 - 40
World Grain - January 2012 - 41
World Grain - January 2012 - Feature - Russia's grain transportation challenges
World Grain - January 2012 - 43
World Grain - January 2012 - 44
World Grain - January 2012 - 45
World Grain - January 2012 - 46
World Grain - January 2012 - Feature - Oilseeds to be bullish in 2012
World Grain - January 2012 - Specialty grains market growing, but GMO remains a major issue
World Grain - January 2012 - 49
World Grain - January 2012 - 50
World Grain - January 2012 - 51
World Grain - January 2012 - Feature - GEAPS Exchange 2012
World Grain - January 2012 - 53
World Grain - January 2012 - 54
World Grain - January 2012 - 55
World Grain - January 2012 - 56
World Grain - January 2012 - 57
World Grain - January 2012 - Feature - VICTAM Asia 2012
World Grain - January 2012 - 59
World Grain - January 2012 - 60
World Grain - January 2012 - 61
World Grain - January 2012 - 62
World Grain - January 2012 - 63
World Grain - January 2012 - 64
World Grain - January 2012 - 65
World Grain - January 2012 - VICTAM Asia 2012 Products Showcase
World Grain - January 2012 - 67
World Grain - January 2012 - 68
World Grain - January 2012 - 69
World Grain - January 2012 - 70
World Grain - January 2012 - 71
World Grain - January 2012 - 72
World Grain - January 2012 - 73
World Grain - January 2012 - 74
World Grain - January 2012 - 75
World Grain - January 2012 - 76
World Grain - January 2012 - 77
World Grain - January 2012 - Grain Operations - Explosive issue
World Grain - January 2012 - 79
World Grain - January 2012 - 80
World Grain - January 2012 - 81
World Grain - January 2012 - 82
World Grain - January 2012 - 83
World Grain - January 2012 - Feature - Shipping market trending higher
World Grain - January 2012 - 85
World Grain - January 2012 - 86
World Grain - January 2012 - 87
World Grain - January 2012 - 88
World Grain - January 2012 - 89
World Grain - January 2012 - Feature - La Niña to impact grain production
World Grain - January 2012 - 91
World Grain - January 2012 - 92
World Grain - January 2012 - 93
World Grain - January 2012 - 94
World Grain - January 2012 - 95
World Grain - January 2012 - Supplier News - Seedburo celebrates 100 years
World Grain - January 2012 - 97
World Grain - January 2012 - Advertiser Index
World Grain - January 2012 - 99
World Grain - January 2012 - 100
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http://digital.world-grain.com/sosland/wg/2005_10_01
http://digital.world-grain.com/sosland/wg/2005_09_01
http://digital.world-grain.com/sosland/wg/2005_08_01
http://digital.world-grain.com/sosland/wg/2005_07_01
http://digital.world-grain.com/sosland/wg/2005_06_01
http://digital.world-grain.com/sosland/wg/2005_05_01
http://digital.world-grain.com/sosland/wg/2005_04_01
http://digital.world-grain.com/sosland/wg/2005_03_01
http://digital.world-grain.com/sosland/wg/2005_02_01
http://digital.world-grain.com/sosland/wg/2005_01_01
http://digital.world-grain.com/sosland/wg/2004_12_01
http://digital.world-grain.com/sosland/wg/2004_11_01
http://digital.world-grain.com/sosland/wg/2004_10_02
http://digital.world-grain.com/sosland/wg/2004_10_02
http://digital.world-grain.com/sosland/wg/2004_10_01
http://digital.world-grain.com/sosland/wg/2004_09_01
http://digital.world-grain.com/sosland/wg/2004_08_01
https://www.nxtbookmedia.com