FEATURE European feed industry challenges by Chris Lyddon New FEFAC president says industry must deal with feeding a growing population as well as wider political and environmental issues E urope's feed compounders face a challenging future, says the new president of their trade association. They need to guarantee supply in a world where emerging economies will be competing hard for the raw materials of animal feed production. They need to handle the insistence of European consumers and regulators with standards that are high and which sometimes go beyond what is strictly necessary for human or animal health, as risk perception becomes more important than "real" risks. They need to make the case for efficient modern livestock production and to help show Ruud Tijssens was elected president of FEFAC earlier this year. Photo courtesy of FEFAC. 38 December 2013 / World Grain / www.World-Grain.comhttp://www.World-Grain.com