World Grain - March 2015 - 27

COUNTRY FOCUS

capacity respectively, based on their
current output levels. The accumulaserve as buffer and a preying strategy
for market capture."
The millers' push for expansion was
highlighted in a report on the Business
Day newspaper published in January.
"Flour millers in the country are investing heavily in capacity expansion,
just as they also strive to outdo each
other in the market through innovation," it said.
It quoted analysts as saying that "demography, shifting consumption culture, growth of the middle-class and
urbanization have been key drivers of
"Competition among the wheat millers is intense and is based on price and
quality," said the attaché. "The Nigerian baking industry continues to expand
and upgrade its production facilities.

There is a proliferation of all sizes of
independent bakeries and retail in-store
bakeries. The increased competition
has resulted in a more diverse selection, increased variety, and better qual-

increased wheat demand as well."
"Nigeria has also continued to experience strong growth in the production
mills in the country producing noodles,"

Nigeria has continued to experience strong growth in
the production of pasta (noodles), with almost all flour
mills in the country producing noodles.
ity for the fresh baked products available to consumers."
The report also explained that consumption patterns are changing along
with the growth of the middle class.
tinues to expand because it is a standard
item in the modern breakfast diet and it
is convenient for many Nigerians," it
said. "Compared with 2012, the quick
service restaurant industry (fast food)
offering savory, wheat-based pastries
grew 10% in 2013 and contributed to

it said. "The demand for pasta in Nigeria is very high and noodle imports are
banned by the government. Nigeria's
noodle manufacturers have also bencrude vegetable oil, a key component in
instant noodle production."
Chris Lyddon is World Grain's European editor. He
may be contacted at: chris.lyddon@ntlworld.com.
We want to hear from you - Send comments and
inquiries to worldgrain@sosland.com. For reprints of
WG articles, e-mail reprints@sosland.com.

For more information, see Page 106.

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