Digital Marketing Playbook - (Page 33)

How to think aboutmobile? digital What is channels To develop a strong digital strategy we have to manage a myriad of different channels. From here on in, the playbook will deep dive into these channels specifically. Section 5 Syngenta Digital Marketing Playbook 33

Table of Contents for the Digital Edition of Digital Marketing Playbook

Introduction
The digital marketing landscape
Planning for digital channels
Content strategy
How to think about digital channels
SMS
Email marketing
Search engine marketing
Digital literature
Video
Viral marketing
Social media
Mobile apps
Full CRM integration
Designing user-centric digital platforms
Measuring success
Building knowledge from digital
10 golden rules of digital marketing
Campaign examples & interactive sessions

Digital Marketing Playbook

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