Syngenta Thrive - 4Q/2013 - 2

>>>> 4Q | 2013

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Innovation Station

The new Advanced Crop Lab
gives researchers unprece–
dented control of the many
variables that affect plant growth.
By Chris Tutino

Buzz on Bees
Syngenta is taking measures
to promote bee health, while
also providing growers with
the crop protection tools
they need.
By Darcy Maulsby

Great Beginnings
From seed selection to seed
treatments, crop establishment
is the key first step toward
producing higher yields.
By Bonnie Thomas
oN tHe coVeR Hua-Ping Zhou, Ph.d., syngenta
global group leader for biotech greenhouses,
at the Advanced crop Lab in Research triangle
Park (RtP), N.c. Photo: Alex Maness
tHis PAGe soybeans growing at the Advanced
crop Lab in RtP, N.c. Photo: Alex Maness

WELCOME
Shielding Seeds
seed treatment plays
an important role in
crop protection.
By tim Kroenke

WHAT’S IN STORE
Find out about new
technologies, updates
and events.

DATA POINT
Biotech Pays off

POLICY MATTERS
Label Laws

ASK THE EXPERTS
The Full Treatment

By cindy snyder

interview by susan Fisher

22 BEST PRACTICES
The Whole Package
By Ken sanderman

24 KNOW-HOW
Mission Possible
By suzanne Bopp

26 RIPPLE EFFECT
Learn about
community initiatives
and recent awards.

We welcome your story suggestions and comments about Thrive .
®

Please send them to thrive@syngenta.com. For more information, visit the FarmAssist website at www.farmassist.com,
or call the Syngenta Customer Center at 1-866-SYNGENT(A) (796-4368).

SYNGENTA NORTH AMERICA REGION
Thrive Communications manager Wendell Calhoun; Thrive Creative Design Lead nathan huffines; editorial Board: Senior manager, external
Communications ann Bryan, aPR; Head, U.S. Customer marketing and Services Dan Burdett; Head, Product management and Business Planning
travis Dickinson; Head, Water optimization David elser; Legal Counsel Jackie haley; Head, U.S. Sales Corey huck; Head, Vegetables scott langkamp; Lead,
Community engagement shelley olds; Head, marketing Services Greg Peters; Head, Field Force excellence and Training Jeff taber. www.syngenta.com
PACE
editor mark Caskie; Contributing editor Kelly thore; Copy editor mike mills; Art Director letizia albamonte; Account Supervisor Kim martin; Senior Production
Artist Vickie mcClintock; Senior Production Director David Brown; Production manager sharon linder; editorial inquiries 1301 Carolina street, Greensboro, nC
27401; 336-378-6065, fax: 336-378-8272; tmagazine@paceco.com; Senior Vice President, Custom Content Jacqueline hughes Ponzoni; President Craig Waller;
Chief executive ofﬁcer and Chairman Bonnie mcelveen-hunter. www.paceco.com
GIBBS & SOELL
Senior manager, editorial Services susan Fisher; Digital Programs Supervisor tina allen; Senior Account executive Zack may;
Account executive liz schroyer. www.gibbs-soell.com
Thrive is produced quarterly for a nationwide agricultural audience. Its purposes are to update readers on syngenta products,
services and solutions, and to provide them with the information they need to succeed in today’s complex marketplace.

FinD SYnGenTA AT

Syngenta Thrive - 4Q/2013

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