Building Industry Magazine - October 2011 - (Page 14)

Roofing: What’s at Stake Up on Top? By JuDIth ShInSAto Commercial Roofing completed the reroofing of the 82 townhome buildings at the Wailuna subdivision. The firm installed 50-year asphalt shingle roofing, chosen for its low maintenance and to match the aesthetic qualities of the property. What They Want Given that nearly everyone is stretching dollars and making every penny count, what are today’s customers asking for – besides affordability – when it comes to repairing, retrofitting or reroofing their homes and buildings? “These days everyone wants a ‘cool roof,’” answers Charlie Beeck, president of Tropical Roofing and Raingutters and current president of the Hawaii Roofing Contractors Association. “Besides being concerned about the environment, they know an energy-efficient roof also pays off in dollars saved. With an Energy Star rated cool roof with high reflectivity, their air conditioning, one of the biggest energy hogs, won’t have to work as hard.” Underscoring Beeck’s comments, Mike Tory, vice president of Tory’s Roofing & Waterproofing, Inc., says, “The trend currently, as it has been for the last few years, is energy-efficient roofs. There is so much technology coming into the market that allows homeowners and commercial owners to reduce their energy consumption through their roofing material.” A few projects on the company’s roster this year are: a new federal youth center, single-ply membrane roofing at the Ross Dress for Less in Waikiki, installation of a photovoltaic system at Schofield Barracks, Johnson Hall renovation along with other projects at the University of Hawaii at Manoa, and several McDonald’s renovations, including at Mililani, Aina Haina and Poinciana Manor. This includes roofing systems that have high solar reflectance and low emissivity, adds Guy Akasaki, president and CEO of Commercial & Waterproofing Hawaii, Inc. Also important to today’s consumers is durability. “Customers are concerned with having a roof that is going to last and is installed correctly,” says David 14 | Building industry | OCTOBER 2011

Table of Contents for the Digital Edition of Building Industry Magazine - October 2011

Cover October, 2011
Contents
Datebook
Aloha’s Convenience Store of the Future
BIA Expo Hits “Green” Mark
Construction Begins on Pilot Biomass Refinery
Campbell Helps West Oahu Schools
Senior Care Facility Opens in Kailua
Hawaiian Dredging to Build $52M BEQ
Contracts Awarded
Roofing
Sunetric Completes FIT PV Project
Best Practices
Pacific Building Trade Expo Program
Low Bids
Infrastructure
Spotlight on Success: New Youth Center, KMCBH
School Construction
New Products
News Makers

Building Industry Magazine - October 2011