London Inc. April 2022 - 18

Upfront TechAlliance
GROWING THEIR OWN WAY
Staring down challenges and resolved
to build and grow, women-led businesses
in our region step up to build better
communities
Os & Oakes founder, Erika Oakes
IN OUR WORLD of work, technology and innovation, biases
and barriers continue to perpetuate inequality for women
- and continue to directly impact women in the workforce
through systemic inequalities that have historically been
hard to overcome.
In the tech sector specifically, women are consistently
underrepresented, under-paid and often discriminated
against.
Likewise, women-identifying business founders, who
drive innovation, the tech ecosystem and the economy, also
encounter disproportionate barriers to business growth in
comparison to their male counterparts.
But while it is clear women's inequality is still a big business
problem, every day innovative women entrepreneurs
are emerging in our region - impressive female founders
who are overcoming challenges, spearheading companies,
creating jobs and driving the charge toward gender equality.
Keep an eye out for these women-led ventures:
In the ClearZone: Jenessa Olsen
and Madison De Souza
The sister duo of Jenessa Olsen and
Madison De Souza launched In the
ClearZone in April 2020 with a mission
to make businesses safe with environ18|londonincmagazine.ca|APRIL
2022
mentally and economically sustainable air purification
products. Created with a goal to positively impact our
environment while caring for the health and safety of
others, their innovation came at a time when the pandemic
impacted businesses and our environment in ways nobody
would have anticipated. Their innovation brought improvement
to indoor air quality, which in turn brought improvement
into the lives of those impacted by their innovations
and inspirational founding story. Visit www.clearzone.ca
to learn more.
Reya Health: Dallas Barnes
A young female entrepreneur focused
on women's health, Dallas Barnes
created femtech startup Reya Health,
an app for birth control users to find the
right contraceptive options and track
their experience, all while creating a
community for women to communicate and learn about
birth control, women's health and more. Cultivating a safe
space for women to speak up, learn about their bodies and
share their experiences, Reya Health is an innovative digital
tool created by women, for women. To learn more, visit
www.reyahealth.ca.
http://www.clearzone.ca http://www.reyahealth.ca
London Inc. April 2022

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