London Inc. December-January 2024 - 11

" WE'RE SEEING THE VISION
COME TO LIFE. WE'RE
VERY EXCITED ABOUT THE
THINGS WE'RE GOING TO BE
BRINGING HERE " -Emily Barnes
and the like - Ferguson and Barnes say the unique nature
of the facility also lends itself to targeting a bit of a different
event crowd. The storied heritage of the buildings, along with
the facility's additional attractions, make it an ideal venue
for big events like the recent Oktober Fall Fest, or grand
spectacles like the Van Gogh or Disney experiences.
" Such a part of what makes it unique not only is the
historical venue itself, but that there are so many other
things going on in the building, " says Barnes.
Of course, the Hard Rock Hotel London looms over the
whole conversation here. Anticipated to open in late 2024,
its arrival is a big piece of the puzzle for 100 Kellogg Lane
as a complete destination location for large gatherings and
touring events.
" We're going to have the hotel here, so you can have your
conference here and you can stay here, " Ferguson says.
" There's a Starbucks here if you want to get coffee; there's
four different dining venues on site. Literally, we can take any
conference being hosted in London - where they now have
to get a room somewhere else or go eat somewhere else - and
everything can be done right here. "
Ferguson says the room is flexible enough to accommodate
just about anything, from events and corporate bookings to
weddings and parties. " We worked really hard to make it
inviting and warm, and to get people in there to host their
parties, " she says.
After hosing their first successful concert event - a David
Wilcox show - in the space in October, Barnes says they're
soon going to announce a spring concert series commencing
in February.
" We're seeing the vision come to life, " Barnes says. " We're
very excited about the things we're going to be bringing here. "
" It's forever changing, " Ferguson adds. " There's the
Children's Museum coming in next year, the Hard Rock
Hotel - it's a big story. Not just The Event Space, but the
whole building, the whole property. It's pretty cool. "
KIERAN DELAMONT
PRIME LIVING
STUDIO, 1 & 2 BEDROOM SUITESNOW LEASING
Visit 101baseline.com or call 226-577-9837
DECEMBER / JANUARY 2024 | londonincmagazine.ca | 11

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