London Inc. Fall 2021 - 13

or can't do in-house. Queale says the
key is building relationships that help
her staff identify and respond to client
needs.
" No two clients are the same, " she
Getting your product into the hands of customers across
Canada is in our DNA. We provide eCommerce, Endless
says. " A majority of our clients with a
handful of employees use us as their
finance department; others just want
us to do their payroll and quarterly
remittances and remind them about
deadlines. "
" STARTING A NEW
BUSINESS CAN
BE DAUNTING,
AND COMPANIES
ARE LOOKING
FOR SOMEONE
THEY FEEL
COMFORTABLE
WITH AND THAT
THEY TRUST "
-Sarah Queale
In other cases, the Synergy will put
its expertise to use somewhat like
a consultancy, helping businesses
navigate one-off challenges, special
projects or integrations. " We've acted
as a bridge during an acquisition while
the company was putting its finance
department in place, " explains Queale.
" We've done software implementation
projects, most recently for a manufacturing
facility that was using an
insanely complex and expensive system
- we moved it all to QuickBooks. "
A believer in lifelong education,
Queale is in the process of attaining
an Executive MBA from Ivey, which
she feels will give her more tools to
help clients make better business
decisions.
" We are doing more project and
consulting work, from costing to
looking at business plans, and what I
learn I can bring back to the team and
our clients. "
KYM WOLFE
FALL 2021 | londonincmagazine.ca | 13
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https://drexel.ca/ http://www.drexel.ca https://london.ca/aquatics http://www.londonincmagazine.ca
London Inc. Fall 2021

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