London Inc. Fall 2021 - 32

COVE R
The business officially launched in
July 2020, and to say it was well-timed
might be an understatement. " In our
first six months, we sold 10,000 trips, "
Off recalls. " It was a really busy first
six months. " (Off has now sold around
25,000 trips.)
Surprise travel is a growing niche
within the travel industry, ranging
from short daytrips to luxurious vacations.
One American operator, Black
Tomato, offers a package called Get Lost,
where keen travellers are ferried into
uncharted environments and tasked
with figuring their way out. Packages
for that start at (Cdn) $25,000.
But what Off is doing with Guess
Where Trips " has never been done
before, " she says.
Now servicing London and
surrounding area. Book online today!
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www.crunicanorchards.com
519-666-0286
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32 | londonincmagazine.ca | FALL 2021
FRESH LOCAL
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" IN OUR FIRST SIX
MONTHS, WE
SOLD 10,000 TRIPS.
IT WAS A REALLY
BUSY FIRST SIX
MONTHS " -Jessica Off
" Let's simplify the business model, "
she says of her approach. " Let's make
it a one-day trip where everything's
self-guided and nothing needs to be
booked in advance, and support local
businesses that more people need to
know about. "
Simplifying this way gave Guess
Where Trips its own corner of the
market at a price point nobody else was
able to offer. One of the best-known surprise
travel companies, Pack Up and Go,
offers road trip plans starting at (US)
$400; a Guess Where Trip costs just
over 50 bucks, and even less if you want
a digital copy of the itinerary. They also
make great gifts, accounting for around
40 per cent of sales.
To Off, this isn't just a pandemic business
model, but a way to reinvigorate
the idea that tourism can start in your
own backyard.
" Everyone has a few days in the
year where you want to go out and
https://www.velofix.com/ https://www.crunicanorchards.com/ http://www.crunicanorchards.com http://www.londonincmagazine.ca
London Inc. Fall 2021

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