London Inc. June 2022 - 17

Putting herself in her clients' shoes
" I HAVE LEARNED HOW TO MAKE THE SELF-SERVE EXPERIENCE
BETTER BY LISTENING TO MY CUSTOMERS AND MAKING
ADJUSTMENTS ALONG THE WAY " -Andrea Stuart
" My husband and I have been
when she established Campfire Ninja,
Stuart says, " I personally drove my
car down Vanneck Road and into my
driveway, parked and tried to buy some
wood from myself. "
After getting mud on her shoes, she
immediately installed gravel at the
entrance to the woodshed. She also
realized firewood can be messy, so she
cleans all her wood with high-pressure
air and wire brushes so people don't get
sawdust and bark in their vehicles, and
supplies paper trunk liners that can be
also used as fire starters.
Most of the firewood is bagged and
ready to pick up, and larger quantities
of specialty wood are in carts that
can be easily wheeled to a car. " I have
learned how to make the self-serve
experience better by listening to my
customers and making adjustments
along the way, " she says.
In part, those conversations with
customers led to her to adding a
range of outdoor cooking gear and
accessories, and research brought
about her most recent product addition,
the Cowboy Cauldron, which is
a high-end fire pit and grill made from
a solid piece of steel that hangs from a
sturdy tripod. Sourced from the manufacturer
in Utah and available in three
sizes, Stuart describes the firepits as
" the most beautiful and well-designed
outdoor objects I have ever seen. "
Still, most of her products remain
locally sourced, which Stuart says
has helped her avoid some of the
supply-chain disruptions experienced
by many small businesses throughout
the pandemic. " I know it sounds like
a simple thing, " she says, " but many
businesses are struggling to deliver
on this most simple of promises to
their customers - always having the
product to sell. "
As for the future, Stuart says her
dream is to build the business into a
completely off-grid, self-serve retail
store.
YOUR LIFE IS A
COLLECTION OF MEMORIES
Come make some great ones at Sunningdale!
A TRADITION OF GOLF
*
*
400 acres through Medway Valley
Championship golf holes designed by
historic golf course architects
brainstorming and doing research, "
she says. " We want it to be a really
nice place for people to come, learn
about firewood and our other product
lines, but also cater to the frequent
easily
buying
KYM WOLFE
buyer that just wants the convenience
of
good-quality
firewood. This may not happen in the
short-term, but over the next year or
two I'm going to be exploring this
concept more. "
WEDDINGS & EVENTS
Membership not required *
Professional consultant & catering staff *
Memorable experience *
emcguire@sunningdalegolf.com
519-660-8063 ext. 250
465 Sunningdale Road West, London, Ontario N6G 5B9
www.sunningdalegolf.com
JUNE 2022 | londonincmagazine.ca | 17
https://sunningdalegolf.com/ http://www.sunningdalegolf.com http://www.londonincmagazine.ca
London Inc. June 2022

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