London Inc. October 2023 - 21

since, " says Marra. " When I heard through the grapevine
that Rawle was retiring, I thought it would be a great
opportunity. "
Out of the gate, Marra plans to refresh the 8,500
square-foot space with a new colour palette, and will be
reorganizing and remerchandising, aiming to unveil the
store's new look and feel in late October or early November.
Modern Living London's two long-term employees will
continue to operate the store on a daily business, and the
store will continue to source furnishings from reputable,
leading manufacturers.
" Quality contemporary fashion-forward furniture is our
niche, and we will continue to align with brands that provide
a good selection of customizable pieces, " says Marra, offered
at what he describes as a " value price point. "
Pointing to a growing consumer awareness about the
environmental impact of fast fashion, Marra says the same
can be said about " fast furniture. " The chairs and tables that
are easily and cheapy acquired are manufactured on a mass
scale, and the cheaper items often end up sitting in a pile of
trash destined for landfill.
At a time when people are concerned about the
environmental impact of their purchasing choices, he is
seeing a heightened awareness on behalf of consumers
regarding the workmanship and materials going into their
furniture selections, plus a willingness to pay a little more
for an item that is not destined for the landfill after a few
years of wear and tear.
" These furnishings are still going to look great and be
relevant 10 years from now, " he says. " The quality of the
underlying structure and upholstery give these pieces a long
lifespan. "
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London Inc. October 2023

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