London Inc. October 2023 - 30

Cover
FRY THE COOP
From pandemic pop-up to viral
sensation, fried chicken shop
From pan
io
BTRMLK spreads its wings and
takes flight by CHRISTOPHER CLARK
BTRMLK
takes fli
IT WAS A simple Instagram post, one
of billions pinging from phone to phone,
noted by few and ignored by most. It
had a spelling mistake and a business
name that would be dropped very
soon after. Despite all that, it accomplished
exactly what its sender,
Monia Elhayek, had hoped it would:
Starting that day, her newlywed
husband treated their hobby as a
business, a shift in attitude needed to
create what they have today, a bustling
IT W
n
h
chic chicken take-out joint that's so popular
it's about to open a second location.
t'
" She pushed me, " Shad Haidar says with
a smile. " We had to get serious at that point
because so many people were responding to the
posts and wanted our chicken. "
" S e p
a sm e. "
becaus so
os s a d w
That w
ovid lo
hou
That was in April 2020, at the beginning of
Covid lockdown, when driving to someone's
house to pick up some fried chicken sandwiches
was the highlight of the week. And when the
back - and told their friends.
s the h
icken p
ck -a
food turned out to be the tastiest take on fried
chicken people had ever enjoyed, they came
food ur
BTRMLK co-founders Monia Elhayek and Shad Haidar

London Inc. October 2023

Table of Contents for the Digital Edition of London Inc. October 2023

London Inc. October 2023 - 1
London Inc. October 2023 - 2
London Inc. October 2023 - 3
London Inc. October 2023 - 4
London Inc. October 2023 - 5
London Inc. October 2023 - 6
London Inc. October 2023 - 7
London Inc. October 2023 - 8
London Inc. October 2023 - 9
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London Inc. October 2023 - 56
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