London Inc. September 2024 - 17

to quit my job to pursue Staccato
full-time, and the rest is history. "
Fusing cutting-edge technology with
innovative software design, at its core
Staccato utilizes Musical Instrument
Digital Interface (MIDI), a communication
protocol that helps computers,
external hardware, electronic musical
instruments and music software communicate
effectively to produce music.
This is significant, Lupker explains,
because " MIDI features representations
of music, not published music or
audio files. " As a result, Staccato avoids
the intellectual property issues that
have recently plagued other AI music
companies.
" PEOPLE WANT TO
LISTEN TO AND
CRAFT NEW AND
UNIQUE MUSIC,
BOUNDLESS
OF ANY
RESTRICTIONS "
-Jeff Lupker
Already gaining significant traction,
including a recent partnership with
Adobe Express to offer Staccato as
a platform add-on to over 50 million
users worldwide, Staccato is well on
its way to creating ripples in the music
industry by giving artists and creators
powerful tools that not only change
how music is made, but transform how
we experience and enjoy it.
" The future might see some changes
in the way music is published and controlled, "
sums up Lupker. " Platforms
such as Staccato have the power to give
full creative liberty to artists and
creators in terms of the way they want
their music to sound and how they
want to publish it. People want to listen
to and craft new and unique music,
boundless of any restrictions. "
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SEPTEMBER 2024 | londonincmagazine.ca | 17
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