London Inc. September 2024 - 18

S PECIA L EDIT ORIA L SEC T I ON MEET I NGS & EV ENT S
Planning an event can be a daunting task, but with the right
steps and a clear plan, you can pull off a successful event that
everyone will remember
ROUGHLY 87 PER CENT of marketers consider
event marketing an effective way to create value.
Unfortunately, your team can't simply envision an
event and show up, the day of, to a completed
product. A lot of time and effort goes into creating a
seamless, professional and engaging event.
If your company plans to use event marketing,
you must be prepared for that level of commitment
and management. Why? Because events play a
crucial role in your brand image. Whether an event
        
your brand or is an exclusive meet-up of your most
loyal customers, it will stand out in their minds as a
representation of your company as a whole.
When you plan an event well, it will ensure that
the image is of a professional, engaging and highly
effective business. These events can be vital in
18|londonincmagazine.ca|SEPTEMBER 2024
building up customer loyalty, generating leads and
establishing your company as an industry leader.
What follows is a breakdown of the steps you and
your team need to take to plan and execute the perfect
event. Keep in mind that every event is unique
and may require more or fewer steps.
STEP 1: DEFINE THE PURPOSE OF THE EVENT
Because an event is such an open-ended concept,
it's important to narrow your scope before getting
far into the planning process. Think about the main
objective you're trying to achieve. Are you focused
on networking, launching a product, generating
leads? Or maybe it's about becoming an industry
thought leaders or rewarding customer loyalty.
These are all diverse objectives that require drastically
different styles of events.

London Inc. September 2024

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