London Inc. September 2024 - 23

STEP 16: SETUP AND REHEARSALS
Oversee the setup of the venue, including vendors,
     
through the space as an attendee and make note of
any potential hang-ups. Rehearse any presentations
or challenging transitions to ensure a smooth track
through the day.
STEP 17: CREATE EMERGENCY PLANS
Contingency plans for technical failures, scheduling
mistakes and other mishaps are vital. In an emergency
or failure, your team and attendees will turn to
you to keep a level head and solve the problem as
quickly as possible. It is always better to be over-prepared
than under.
STEP 18: TRACKING AND MONITORING
        
deal with any challenges as they arise. Connect with
attendees and do everything you can to give them
a great experience. Conduct surveys, take polls and
track engagement metrics to collect data that will be
vital later.
STEP 19: CAPTURING CONTENT
Record sessions, take photos and manage your
live streaming as you go. Any content you collect
throughout the day can be used to boost social
media engagement, for post-event communications
and to promote future events.
STEP 20: FOLLOW UP WITH ATTENDEES
Don't let all your hard work go to waste. Reconnect
with event attendees with thank-you emails, surveys
and other post-event communication. This is not only
a great way to show appreciation and gather feedback,
but it also keeps your brand top-of-mind. If
anyone seems like a promising lead, be sure to move
them along your sales pipeline accordingly.
EDITORIAL BY LONDON INC.
SEPTEMBER 2024 | londonincmagazine.ca | 23

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London Inc. September 2024

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