London Inc. September 2024 - 32

Business of the Year Small Business
London Bicycle Café Sidetrack Café
Sparks Marketing
Communications
FOUNDED IN 2017 as a direct response
to the planet's climate crisis, London
      
     
art, food, transportation and space for
a community of citizen-cyclists to grow
 
      
locations are safely accessible by bike
from nearly everywhere in the city,
     
new clients and a " welcome home " for
its existing customer base.
Since its inception, London Bicycle
     
region's urban cycling, family bike,
cargo bike and e-bike specialists. With
a selection of the best utility bicycles in
the world, its mission is to help individuals,
families and other businesses
with cycling solutions and outstanding
service.
     
serving the freshest, locally sourced
ingredients in its dishes. Fostering a
culture of mobility and exploration, from
work commutes to family outings, the
     
dedicated to creating perfect cycling
solutions tailored to your needs.
Doubling revenues every second year,
the business has enjoyed seven consecutive
years of sustained revenue growth.
A fast-growing enterprise, London
       
decarbonization goals of thousands of
citizens, families and businesses.
SIDETRACK CAFÉ IS an independent
     
two locations in London. Sidetrack: A
      
neighbourhood in Old South; Sidetrack:
       
     
Innovation Works, a social enterprise
incubator on King Street. In addition
to classic and novel coffee and tea
creations, Sidetrack serves a range of
baked goods, light meals and pantry
items sourced from local suppliers in
London and southern Ontario.
Sidetrack was founded in November
2019 in a location that had serially
     
Red Roaster and Fire Roasted Coffee.
The business positions itself as the latest
steward of a cherished neighbourhood
gathering place, bringing friends, neighbours
and strangers together to know
and be known to one another. Its early
existence bracketed the pandemic and
cemented its commitment to community,
agility and creative solutions. It also led
to a signature sidewalk " walk-by " service
window in Wortley Village, a much-an
     
season.
Supported by a crew of 12 across
    
its employees as genuine co-creators of
the business, working inspirationally and
proactively to create a welcoming space
for every Londoner.
SPARKS MARKETING Communications
is a London-based marketing agency
that strives to ignite meaningful
moments through interconnected brand
experiences for retail clients in North
America.
From strategy and planning to execution
and analysis, Sparks works with
some of Canada's most iconic brands,
including Maple Leaf Foods, Rockwool,
Hudson's Bay Company and Lindt.
Sparks creates integrated marketing
strategies that combine digital, social,
experiential and traditional marketing
strategies, forging a path to consumer
loyalty and sustainable business growth
for its clients.
Its range of services are aimed at
helping clients meet their customers
where they're at, and includes strategy
and campaign planning, digital marketing,
experiential and event activation,
brand and creative production, in-store
demos and meeting and conference
management.
The Sparks team is led by chief
    
    
With a background in marketing and
entrepreneurship, Hayward oversees the
daily operations of the agency, bridging
the gaps between company KPIs,
    
McIntosh, a graduate of the Richard Ivey
School of Business and a client strategy
executive with over a decade of agency
experience, is responsible for the overall
strategic direction of client business
and sets the vision for operations and
outcomes in collaboration with the
production teams.
32|londonincmagazine.ca|SEPTEMBER 2024
London Inc. September 2024

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