London Inc. September 2024 - 9

" IT'S NOT JUST A STORE - JUST AS RUNNING IS NOT JUST
ABOUT RUNNING " -Heather MacEachern
locations feature a runners' lounge with treadmills, saunas
and recovery equipment, where runners can hang out before
or after their weekly run clubs.
The first location in Clinton also found a market with the
region's older residents, many of whom were referred to Run
Parlour by foot clinics in the area. When they opened their
second location in Old East Village, it was something they
took aim at replicating.
" We're finding that here in London, we're in the Old East
Village, which is a similar business model because it's an
existing small village community, " MacEachern says. " You
get that local business kind of feel. It's a very tight-knit
community in Old East. "
And then there are the run clubs. What has increasingly
set independent running stores apart in recent years, as
running has seen its popularity spike and numbers swell,
has been operating weekly run clubs; for many stores, it is
one of the primary ways to build a customer base.
" People can connect, they can see it online, " explains
Meades. " After Covid, there was just such a huge boom,
and you could see all these little run groups popping up.
For us, rather than elite [runners], we are more community
oriented. "
" Also building and supporting new runners, " MacEachern
adds. " The focus is creating new runners and bringing them
into the culture we've created. We're seeing a big growth
in the amount of people asking about our learn-to-run
programs. "
With two stores up and running, the partners say the
focus for the time being is building up, not out. They are
paying close attention to what the ever-evolving running
community is looking for and fine-tuning the stores to
deliver on those desires. " You have to see what the needs are
of each community, and then build on those, " Meades says.
" People are coming in and actually thanking us that we're
here, which really underlines the fact that we've done
something special here, " sums up MacEachern. " It's not just
a store - just as running is not just about running. "
Mediation Services
Angelo is pleased to announce that he is now providing
mediation services to assist parties in resolving their
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Angelo recently obtained his ADR Institute of Canada
      
ADR Learning Institute and has 33 years of experience
helping clients resolve their legal disputes through
the court litigation process and by way of mediation,
  
 For more information on the mediation
services provided by Angelo, please visit:
www.scottpetrie.com/mediation-services
 To learn more about Angelo and
his legal practice, see his bio at:
www.scottpetrie.com/lawyers/angelo-c-dascanio
Angelo C. D'Ascanio
B.A., LL.B., LL.M.
 To inquire about or to schedule a mediation
with Angelo, please contact him at:
adascanio@scottpetrie.com
or 519-433-5310 ext. 247
SEPTEMBER 2024 | londonincmagazine.ca | 9

https://scottpetrie.com/ http://www.scottpetrie.com/mediation-services http://www.scottpetrie.com/lawyers/angelo-c-dascanio http://www.londonincmagazine.ca

London Inc. September 2024

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