London Inc. Spring 2021 - 18

Upfront Automotive

ACCELERATING
TOWARD
ELECTRIFICATION
As the business of selling cars
changes, Porsche of London
invests to meet the future

IT'S 7.7 KILOMETRES, as the Carrera
drives, from Porsche of London's former
home on Oxford Street to its shiny, new home
on Wharncliffe Road South. That small distance represents a large change both in the
look of the dealership and in its readiness for
a future that includes a transition to electric
cars.
Like every London dealer that has moved
or expanded in recent years, the new Porsche
location (www.porschelondon.com) is bigger
and brighter, with more customer amenities
and plenty of free coffee. But it's behind
the showroom where the more signiﬁcant
changes have occurred.
" We have more space, more hoists and
many improvements, " says managing
partner, Steve Rempel. " We also have a
high-voltage room, a dedicated space for
electric vehicles like the Taycan. "
Even as virtually all car makers are
expanding their electric offerings, Porsche's
ﬁrst entry in the market stands alone. The
Taycan performs like a traditional Porsche,
using a unique 800-volt design that produces
a head-snapping 750 horsepower in its most
expensive conﬁguration - the Turbo S, starting at $215,000 (if you can get by with only
522 horsepower, the 4S starts at $120,000).
Porsche of London debuted at 600
Oxford Street and spent a decade at the
12,500-square-foot facility (interestingly,
electric vehicle maker Tesla purchased the
building and will open a customer service
centre there). The 26 employees - including
six technicians - moved to the new space
days before Christmas. Twice as large as
their previous location, the expanded service
area now features a four-bay shine shop for
detailing work.
18 | londonincmagazine.ca | SPRING 2021

" WE'RE SITTING ON A
TWO-ACRE PARCEL
OF LAND NOW. THAT
WILL MAKE IT EASIER
TO HOLD EVENTS
WITH CAR CLUBS AND
MEETINGS, ONCE
THINGS GET BACK TO
NORMAL " -Steve Rempel
http://www.porschelondon.com http://www.londonincmagazine.ca
London Inc. Spring 2021

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