London Inc. Spring 2021 - 19

" And we're sitting on a two-acre parcel of land now, "
Rempel adds. " That will make it easier to hold events with
car clubs and meetings, once things get back to normal. "
The all-new building is next to Leavens Volvo Cars
London. The Porsche brand may stand alone, but it's still
subject to the economic realities of dealership ownership.
Porsche of London is a partnership between Leavens and
Pfaff Automotive Partners.
" We didn't look at existing buildings or former dealerships. With the new Volvo dealership being built a year and a
half ago, it made sense to buy the entire four acres and build
both facilities, " Rempel says.
Although it has more room, the dealership continues to
store vehicles off-site during winter, for clients so inclined.
That speaks to the reverence with which owners hold the
brand and their own vehicles. The dealership employs a
" classic ambassador, " whose job it is to maintain connections to Porsche history for owners and fans.
Ordering a vehicle can now start in the dealership's ﬁtting
lounge, where buyers can conﬁgure every aspect of a car,
seeing it on a large screen, and touch the various leather
samples, choose their stitching and more. Merely dialling
through the website is not enough for many.

Since it opened in London, the dealer has serviced cars
across Southwestern Ontario, offering a valet service for
those hours away. That continues, although there's now
more of a reason for enthusiasts to bring their cars in person.
CHRISTOPHER CLARK

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SPRING 2021 | londonincmagazine.ca | 19

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London Inc. Spring 2021

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