London Inc. Spring 2021 - 22

Upfront Expansion

SUBURBAN DELIVERY

For downtown pizza institution Cousin Vinny's, suburbia is the next frontier
FOR YEARS, AHMAD Bargzay and his staff at Cousin
Vinny's Pizza & Deli would engage in a delicate negotiation
with some customers calling in their order. They were folks
who regularly walked in to grab lunch at the Richmond Row
ﬁxture. But they were calling on the weekend, asking for
delivery of their favourite pie.
" From downtown, it took so long to get to certain places, "
recalls Bargzay. " I would try to discourage them because
it could be an hour from the oven to their house. That's not
good pizza. I tried to avoid doing that. "

22 | londonincmagazine.ca | SPRING 2021

Early in January, the restaurant took a big step to solve
its single-location conundrum: It opened a second location,
on Adelaide Street North, from which it can serve the entire
north end of the city. More locations will come at some point,
eventually blanketing the city and ensuring anyone can get
their Vinny's delivered in a timely fashion.
Cousin Vinny's (www.cousinvinnyspizzaanddeli.ca)
has been a popular pizza purveyor since 2003. Bargzay has
owned it since 2005. He dabbled with a second location in
2008, but it too was downtown and didn't make much sense.

http://www.cousinvinnyspizzaanddeli.ca http://www.londonincmagazine.ca

London Inc. Spring 2021

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