London Inc. Winter 2021 - 17

ADVERTORIAL

Evolving from BOLT Canada, GIANT Creative Inc. delivers exceptional
digital content that tells stories and creates awareness

OVER THE PAST THREE YEARS, local content marketing
agency BOLT Canada has earned a well-deserved reputation
for its hands-on expertise in creating engaging video and
graphic content for leaders in the Canadian sports and service industries. You may have heard of a few of their clients:
London Knights, OHL, TSN, Grand & Toy, just to name a few.
And just as 2020 has been a disruptor for many businesses,
it's been no different for CEO and Creative Director Andrew
Stephenson and his team. Client demand has been higher
than ever, and with evolving business environments,
Stephenson recognized it was time to take a GIANT step
forward to better meet the full spectrum of his clients
creative and economic needs.
" We are pumped about this rebrand, " exclaims Stephenson.
" It's an important step in our evolution as it highlights the
strength of our capabilities, our growth and our tireless
commitment to our clients. "
The combination of offering expanded services, higher
demand from existing clients and the addition of new clients
led Stephenson to double the size of his production facility
and increase his team by 40 per cent over the past few
months.
" And we need to hire more talent, from designers to web
Ǝơʽơȍȶɢơɭɽ࢙ˁơƎȶǠŔʽơȶʠʋɽǫƎơʋŔȍơȥʋˁơƃŔȥƎɭŔˁǫȥŔɽ

needed, but our goal is to have it all in house, " Stephenson
proudly states. " While our main client base is in London, we
have clients across Canada and are starting to expand into
the U.S. "
The genesis for this rebrand pays tribute to Stephenson's
ǠȶȟơʋȶˁȥȶǉþǠʠȥƎơɭ%Ŕˊ࡫ŔȥƎȟȶɭơɽɢơƃǫ˪ƃŔȍȍˊʋȶʋǠơǫƃȶȥǫƃ
Sleeping Giant on Lake Superior. For anyone who has seen
or visited the Sleeping Giant, it leaves a deep impression,
which is what inspired the GIANT footprint in their new logo.
Symbolizing the type of impression Stephenson and his team
strive to make for each and every one of their clients.
" We ask our customers, 'Who are your customers? What
are their buying habits? Do you know what makes them tick?'
The deeper we go into those conversations, the better we
can create truly functional content across the right digital
platforms - from websites to social media platforms like
Facebook, Instagram and TikTok to a whole host of different
advertising assets, " Stephenson explains, " It's about humanizing their brand, as that is what will increase engagement and
drive conversions. "
By offering a more streamlined and holistic approach to
creative work that expands both their content and distribution services, watch for this local agency to take a GIANT step
forward in 2021.

GIANT Creative Inc. | 186 King Street, Suite 100 | 519-858-7495 | www.giantcreativeinc.com

https://giantcreativeinc.com/ http://www.giantcreativeinc.com

London Inc. Winter 2021

Table of Contents for the Digital Edition of London Inc. Winter 2021