London Inc. Winter 2025 - 34

Serge Bays
Founder, Limesoft Inc. | 35 | BIRTHPLACE: Alushta, Ukraine
The founder of Limesoft Inc., Serge Bays leads a software development company revolutionizing air
emissions tracking and compliance for industrial giants like Shell, Exxon and Aramco. Managing a global
network across 20-plus countries, he drives environmental innovation, including predictive emissions
monitoring using machine learning, and provides solutions that help empower clients to meet sustainability
goals and optimize operations. Passionate about environmental impact and fostering local tech startups,
he is committed to inspiring collective action and advancing sustainability on a community and global level.
What would you say is your single biggest business
achievement, and why? Scaling Limesoft from a small
startup born out of a Western Engineering project into a
global leader in emissions monitoring and reporting.
It's amazing to think about how far we've come.
o in and reportin
think about how far we've come.
What about your biggest business obstacle,
and how did you face it? Defending
my company and all the hard work I put into
it against an aggressive competitor. It was a
tough experience, but it pushed me to develop
a resilient mindset. In the end, it made both me
and the company stronger.
our b
d yo
d a
gr
y stronger.
Knowing what you know now, what
advice would you give to your
younger self? Just don't quit.
The only time you have a zero
per cent chance of things
getting better is when you
give up. Keep going, and
you'll get better with time
and practice.
you k
ou g
ust don't qu
u h
f thi
en you
g, nd
th time
What's in your earbuds:
music or a podcast?
And what are you
listening to? If I'm in
the car, it's chill house
or a podcast. Doing
house chores: pop. If
I'm at the gym, it's
EDM, rock or '80s
pop - I like to imagine
I'm training at
Gold's Gym Venice.
rbuds:
st?
in
se
f
What's the best
movie or show
you've watched
this year, and what
made you love
it? Oppenheimer.
I loved seeing all
these brilliant
minds - like
Richard Feynman,
one of my
childhood heroes
- come together
for one of the
greatest scientific
projects of all time.
And finally, what's
your guilty pleasure?
Getting
invested in Love is
Blind.
pr
An
y
s
i
B
s a
What's one unexpect
tell people about you
that it's not just about c
like methane, nitrous oxi
li
ed thing you like to
tell people about yo r job? Professionally:
that it's not just about carbon emissions. Gases
are also critical to man
donate poop
resear
Silv
des and sulfur dioxide
anage. Personally: that I
op for infectious disease
arch. Dr. [Michael]
lverman at St. Joseph's is
le ding groundbreaking
research.
lea
re
The only time you have a zero per cent
chance of things getting better is when
you give up
you have
chance of things getting
you give u
34|londonincmagazine.ca|WINTER 2025
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London Inc. Winter 2025

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