London Inc. Winter 2025 - 40

Jaime Crncich
President, Magnus Homes|28| BIRTHPLACE: London, Ontario
As president of Magnus Homes, Jaime Crncich oversees everything from design and materials selection
to budgeting, marketing and sales, and ensures each home constructed reflects the highest standards
of quality. Managing a small but dynamic team, she sets direction, makes strategic decisions and is
personally involved in every build to maintain standards and strengthen relationships with trades. As a
young woman thriving in a male-dominated industry, she is passionate about inspiring others to break
barriers, fostering mentorship and contributing to London's vibrant homebuilding community.
What would you say is your single biggest business
achievement, and why? I am a big believer in ambitious
goal-setting. Throughout my career, I've set incrementally
more far-reaching and daunting goals, and so far, I've
amazed myself with achieving them. My first ambitious
goal was building 25 homes by age 25; this
year, I'm reaching my dreams of building my
first net-zero home, building the spring 2025
Dream Lottery Home -and being recognized
as one of London's top 20 Under 40!
hem. My first ambis
by age 25; this
fbuilding my
e spring 2025
ng recognized
r 40!
What about your biggest bus ness
obstacle, and how did you fa e i
more established peers, and secondly
as a woman in a very male-dominated
industry. At times, these
obstacles have been beneficial,
in having many peers offering
advice and mentorship to help
me succeed. Other times, I have
been quickly dismissed and
not taken seriously, ignored
and had difficulty receiving
service in an industry that is
largely reliant on building
relationships and can be
at times a boys' club. I've
ondly
ilearned
to be both assertive
and set expectations
for mutual respect in my
business relationships.
iness
ce it?
There are two main obstacles I've faced in
my role - first as a young person a ong
ve faced in
n among
What's one unexpected thing you like to tell
people about your job? I like to put my boots
on and visit a site nearly every day to assess the
progress of each home, perform quality control
checks and build relationships with the
trades on site. I like to know that every
house we build has passed through
my hands; it is a small company
that I am running but it keeps
it personal, which buying a
home certainly is.
What s o
exp
people about you
d v
te n
pro re s of eac ho
ec s a d bui
trades on s
hou e
my
th
it
h
You're off on your dream
vacation - where are
you headed? I really
enjoy a multi-day trek. I
currently have my sights
set on the Tour de Mont
Blanc, hiking through
the Alps or Laugavegur
Trail in Iceland. Visiting
Patagonia for the O
Trek is also a bucket list
destination.
And finally, what's your
An
guilty pleasure? Filling my home
with houseplants that I don't need
but always spark joy.
it h
but al
I like to know that every house we build
has passed through my hands; it is a small
company that I am running but it keeps
it personal, which buying a home
certainly is
company that I am ru
it personal, whic
certa
40|londonincmagazine.ca|WINTER 2025
20 UNDER 40 * CL ASS OF 2024

London Inc. Winter 2025

Table of Contents for the Digital Edition of London Inc. Winter 2025