2024 Summer Issue of Urban Land - 62

to grow the sport's fan base dramatically, both
in the U.S. and internationally.
A group of owners led by businessman
Red McCombs had the money, 1,500 acres
(607 ha) of suitable land just outside downtown
Austin, and the commitment to put the
city on the F1 map. In 2010, the group got
a contract to hold the race through at least
2026. Texas also pitched in an initial $20 million
from a fund designed to encourage tourism
to the state. Construction was completed
on the 3.4-mile (5.5-kilometer) Circuit of the
Americas (COTA) in September 2012, making
it the first purpose-built facility for hosting a
U.S. round of the Formula 1 series.
Nearly 118,000 spectators watched the first
U.S. Grand Prix at the facility in November
2012, and the event has grown in size and
significance ever since, with a record 450,000
attendees during the most recent three-day
event in October 2023. Last year's race weekend
produced $900 million in economic benefits
to the city and state, according to COTA.
COTA Chairman Bobby Epstein says the
The Miami Grand Prix
track snakes through the
Miami Dolphins campus,
featuring an artificial
marina and beach at the
infield of turns 6 and 7 (at
left).
key to the event's success goes beyond the
racing action. " We've created a '... something
fun for everyone' entertainment offering,
with more than 36 hours of programming,
fantastic atmosphere in the campgrounds,
hills that allow spectators to see a lot of the
track action, mega superstar concerts, and a
track layout that uses the elevation changes
to really test the drivers, " Epstein says. Austin
itself also plays a leading role. " It's a vibrant
city large enough to excite and host visitors all
race weekend long, but small enough to fully
embrace the event as its own. "
In 2011, Austin-based Miró Rivera Architects
was tasked with designing all of the facilities
outside the racetrack proper. " At the time,
people in the U.S. knew very little about Formula
1, and Austin didn't even have a professional
sports team, " says Juan Miró, principal
in the firm. " We saw an opportunity to create
a place for people to gather, and that is
always welcome in a city. "
Bordered by the track on three sides, the
Grand Plaza sits on a 27-acre (10.9 ha) space
with a large reflecting pool and lawn. But
the centerpiece at COTA is a 251-foot (76.5
m) observation tower, also designed by Miró
Rivera Architects, with a top platform providing
360-degree views of the circuit and
nearby downtown. " The tower became an
icon and a destination, " Miró says. " Cities need
those types of icons to help orient you to
where you are; it becomes a reference point. "
The tower serves as the heart of the
14,000-person-capacity Germania Insurance
Amphitheater. At the time of the venue's
62
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2024 Summer Issue of Urban Land

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