2024 Summer Issue of Urban Land - 63

completion, no outdoor venue of its kind
existed in the self-proclaimed " live music capital
of the world. " In the last decade, COTA has
become a fixture of Austin's concert scene.
" The spirit of the design, " Miró says, " is
about this up-and-coming dynamic city that is
trying to express [its readiness] for this type
of international attention and, at the same
time, it is a venue that is about more than just
racing. For us as architects, it was very important
to create a place for the community to
come together beyond the race. "
Viva Las Vegas
F1 had a series of fits and starts in Las Vegas
over the decades, holding two races around a
temporary circuit in the Caesars Palace parking
lot in 1981 and 1982, but both events were
poorly attended and not well received.
Hoping to capitalize on the recent popularity
of the sport in America, Liberty Media did
something completely outside the traditional
F1 playbook by taking an ownership interest
in building the track's facilities and promoting
the event in partnership with local resorts.
" We started to seriously explore the idea
of a Formula 1 race in Las Vegas in 2020,
and the vision became a reality very quickly,
thanks to the support of Clark County and our
founding partners, as well as the destination's
ability to host large-scale events, " says Wilm.
Liberty Media purchased a vacant 39-acre
(15.8 ha) piece of land near the Strip for $240
million in 2022 and invested nearly $1 billion in
infrastructure improvements around the 3.8mile
(6.1 km) track, including construction of a
new three-story, 300,000-square-foot (27,870
sq m) pit building.
" We've repaved miles of public roadways
and made improvements to public utilities
with the intention of racing here for years to
come while being good stewards of our permanent
home here in Southern Nevada, " Wilm
says.
The development process was almost as
hectic and thrilling as the sport itself. " The
race was a logistical triumph that required
close coordination and collaboration with
local officials and resort properties to turn our
dream of transforming the Las Vegas Strip
into a racetrack, into a reality, " Wilm says.
Transforming Las Vegas Boulevard into a
state-of-the-art racing circuit in little time was
no easy feat. " It was critical that we found
solutions to maintain access to and from
the resort corridor, " Wilm says. The strategy
focused on such solutions as erecting temporary
bridges to facilitate traffic and pedestrian
In October 2023, a record
450,000 spectators
attended the U.S. Grand
Prix held at the Circuit
of the Americas track
outside Austin, producing
$900 million in economic
benefits to the city and
the state.
SUMMER 20 2 4
URBAN LAND
63
FEATURES
CIRCUIT OF THE AMERICAS

2024 Summer Issue of Urban Land

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