2024 Summer Issue of Urban Land - 81

Creative
Placemaking:
Top 3 Best
Practices to
Optimize
Value
Latest research
corroborates ULI's 2017
Creative Placemaking
Project
JUANITA HARDY
New studies on urban planning continue
to uphold ULI's 2017 list of 10 best practices
in creative placemaking. They underscore
three of those practices as essential
to optimizing the value of real estate
development projects: shared vision, early
artist/community engagement, and clear
stakeholder benefits.
What exactly is creative placemaking?
In real estate, it involves bringing in art
and culture, alongside great design, at the
start of the development process. Creative
placemaking is especially useful in
transforming neglected public places into
vibrant hubs of activity and commerce
that can uplift an entire community, even
a city. Here's what it takes to ensure such
projects are ultimately successful.
Top 3 best practices
1. Start at the end
At the outset, shape a shared vision of
the final goal, one that has buy-in from all
parties involved. Smartly designed parks
and public spaces can add much to a
local community's sense of well-being,
and promote healthy lifestyles among
its residents. As with any major project,
though, consider also the negative outcomes
to be avoided, such as resident
displacement, or practices that run counter
to diversity and equity goals. Think
outside the box, identify clear objectives
that need to be accomplished, and set
benchmarks along the way.
The 11th Street Bridge Park in southeast
Washington, D.C., aims to break
ground later this year to connect two
diverse neighborhoods on either side of
the Anacostia River. One goal is to keep
low-income residents from being forced
out by rising rents and property values.
According to Scott Kratz-senior vice
president of Building Bridges Across the
River, the nonprofit leading the development-the
group has helped turn 153
former renters into homeowners through
its innovative Ward 8 Home Buyers Club
initiatives, including $2,500 grants toward
closing costs.
New York City's Broadway Housing
Communities took the unconventional
path of envisioning a children's museum
as part of an affordable housing complex
in Harlem's historic Sugar Hill District.
The Domino Sugar Refinery in the Williamsburg neighborhood of Brooklyn,
transformed into a billion-dollar mixed use residential, office, and retail hub, tells its
story in part through architecture. The building retains its 1882 skin and has public
art dotting its walls and public spaces.
SUMMER 202 4
URBAN LAND
81
INDUSTRY VOICES
JUANITA HARDY

2024 Summer Issue of Urban Land

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