2022 Spring Issue - 59

Meeting City Focus
OUTLOOK2022
trict in East Village, two blocks from San Diego City
College, 12 years ago. The I.D.E.A. District is a transformative
urban initiative that is intended to create
13,000 design and tech jobs over the next 12 years
and stretch across 35 city blocks in downtown San
Diego's East Village.
San Diego's thriving innovation district, which
Garcia refers to as Innovation 1.0, is centered on
UCSD and the Torrey Pines area in the north part of
San Diego County. While it was more of a suburban
area, " we felt like the social trends at that time were
really calling for an urban lifestyle, " he says.
San Diego's small downtown was being develA
rendering of a
project by Malick
Infill Development,
Parco, a mixeduse
development
at Eighth and B
streets in downtown
National City.
oped with high-rise residential projects. There was
no " technology concentration or mind-set, " Garcia
says. " So we felt like there was an opportunity to
create an Innovation 2.0 and have it cited within the
urban fabric, the downtown. . . . We have a beautiful
downtown, which is on the bay, but it was basically
a bunch of old-type high-rises with corner offices for
lawyers and accountants because that's where the
courts are. "
However, they were met with plenty of doubters
who questioned them about why they would even
consider building in the area, which lies between two
major freeways and is within walking distance of the
bay and the central business district. San Diego City
College is also located there as well as Balboa Park.
" People said, 'Are you crazy? You're going to
go to the East Village? Why would you want to do
that?,' " Garcia recalls. " And we said, 'It's got the right
bones.' "
Garcia says they considered the neighborhood a
diamond in the rough with its older industrial buildings.
The community is located just a couple of miles
away from pedestrian-friendly Little Italy, which comprises
48 square blocks as well as a host of cafés,
pubs, stores, San Diego County's biggest farmers
market, and the new open-air, 10,000-square-foot
(929 sq m) Piazza della Famiglia.
Without the capital to purchase land in the East
Village, Garcia and Malmuth created a master vision
for the area instead. Thus, the I.D.E.A.-or Innovation,
Design, Education, and Arts District-was created to
SPRING 2022
URBAN LAND
59
THE MILLER HULL PARTNERSHIP

2022 Spring Issue

Table of Contents for the Digital Edition of 2022 Spring Issue

2022 Spring Issue - Cover1
2022 Spring Issue - Cover2
2022 Spring Issue - 1
2022 Spring Issue - 2
2022 Spring Issue - 3
2022 Spring Issue - 4
2022 Spring Issue - 5
2022 Spring Issue - 6
2022 Spring Issue - 7
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2022 Spring Issue - Cover3
2022 Spring Issue - Cover4
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/2024-spring-issue-of-urban-land
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/2024-winter-issue-of-urban-land
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/2023-fall-issue-of-urban-land
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/2023-summer-issue-of-urban-land
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/2023-spring-issue
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/2022-winter-issue
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/2022FallIssue
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/2022-summer-issue
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/2022-spring-issue
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/ulm-winter-2022
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/summer-issue-2021
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/uli-spring-2021-issue
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/ULIWinter2021
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/URBANLANDFALL2020
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/URBANLANDSUMMER2020
https://www.nxtbook.com/urbanlandinstitute/UrbanLand/URBANLANDSPRING2020
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