2023 Fall Issue of Urban Land - 127

route that caused officials to not have enough
votes for the annexation. Whereas many new
towns do not enjoy the status of selfgovernance,
the incorporation of the area
around the new UC Irvine campus into the
new city of Irvine helped to ensure the integrity
of the future city plan and gave the new
town control over its own destiny.
According to Oliver and Stockstill, Joan
Irvine was the gadfly who forced the Irvine
Company to give up control by lobbying for a
change in the federal tax code within the Tax
Reform Act of 1969. When the Irvine Foundation
had to sell most of its Irvine Company
stock, a bidding war ensued that included
Mobil Oil, Cadillac Fairview, and shopping
center developer Al Taubman.
Taubman invited Joan Irvine to join their
consortium. She agreed. Although she would
not have control, she would at least have a
seat at the table. Taubman still needed more
money for his bid. Donald Bren, a Southern
California homebuilder, was offered 35 percent
of the company for $100 million.
As the authors note, when Taubman
inquired why they needed Bren, his marketing
executive Robert Schout told him " Because,
Al, you and I look like a couple of gangsters
from Detroit. This guy looks like he came
from Hollywood. " Five years later, in 1977, Bren
bought out his partners for $1 billion, after
purchasing the ranch for $337 million.
Today, the new town of Irvine Ranch,
largely incorporated into the city of Irvine,
celebrates its 50th anniversary. It is home to
310,000 residents and approximately 130,000
workers. Irvine has become an exemplar of
new town development thanks to its employment
base, Asian influx, and mixed-density
neighborhoods.
Like Valencia, its design provides direct
access to an abundance of open space, with
views from the mountains to the ocean. It
pioneered higher-density mixed-use development
by catering to demographic groups
from young professionals to seniors, many
of them working in the life-science and hightech
industries, health care, manufacturing,
and import-export companies that have been
drawn to Irvine. UL
RICHARD PEISER is the Michael D. Spear professor of real
estate development at the Harvard Univsersity Graduate School
Design.
FALL 2023
URBAN LAND
127
In this picture dated
1964, Daniel Aldrich,
first Chancellor of
University of California,
Irvine, William Pereira,
architect and founder
of William L. Pereira &
Associates, and Charles
Thomas, president of
the Irvine Company
review an exhibit
detailing anticipated
development of the
core of University Town
Center and the central
campus area of UC
Irvine.
INDUSTRY VOICES
UC IR VINE SPE CIAL C OLLE CTIONS AND ARCHIVES AS-056

2023 Fall Issue of Urban Land

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