2023 Fall Issue of Urban Land - 60

In a break
from the typical
entertainment venue
format, SoFi guests
enter at the top of the
stadium and descend
into the facility.
were in favor of something happening that
would be an economic benefit, and this could
create generational wealth for people, " Hunter
says.
The development team also connected
with the local community to ensure the project
would include essential amenities. Hunter
says the development team had an " assertive
desire " to build a deep connection with
residents. The team wanted to create a space
that would not only serve as an entertainment
destination but would also be embraced by
the local community. " It has proven out pretty
well so far, " he adds. " The community is proud
that they had a part in creating it. "
Ripe for redevelopment
Although the stadium certainly jumpstarted
the transformation in Inglewood, Kawahara
argues that the city was already an ideal candidate
for this type of transformation because
it has " innate advantages. " Those advantages
include the Westside location and affordability
compared to other neighborhoods in the
South Bay, as well as proximity to LAX, two
major freeways, and expanding public transit.
" It was one of the few places where you
could find under-median-priced homes on the
Westside, " says Kawahara. The city had been
skipped over for investment largely due to a
negative brand, according to Mayor Butts.
60
URBAN LAND FALL 2023
Before the start of the stadium development,
however, Kawahara and his colleagues
had predicted a resurgence in Inglewood.
Today, demographics are shifting, and that
transformation has taken shape.
Hunter saw the same benefits when he
began to design the stadium project. " There
are so many advantages to living in Inglewood
that the people that were already there knew
about, " he says. " Now, they are benefitting
from it. "
The transformation of the city ultimately
stemmed from an amalgamation of factors. A
massive stadium project and the introduction
of two NFL teams was certainly a strong start,
but an ideal location and strong leadership
equally helped to drive the economic growth
and additional investment.
Development takes off
The redevelopment of Hollywood Park and
the addition of SoFi stadium have motivated
an impressive series of projects. First, Inglewood
will welcome the Los Angeles Clippers,
a basketball team, to the newly constructed
18,000-seat, $2 billion Intuit Dome next year.
The city has also seen an influx of inward
migration from both businesses and residents.
The Los Angeles Philharmonic's Youth Orchestra
Los Angeles, the Girl Scouts of Greater Los
Angeles, the 6,000-seat YouTube Theater, and
HK S, NIC LEHOU X

2023 Fall Issue of Urban Land

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