How Proptech Could Transform Multifamily Real Estate SmartRent CEO Lucas Haldeman says tenants may be willing to pay $35 or $40 more per month in rent for a smart apartment once they learn that they might save even more money on their air-conditioning costs through the ability to adjust their smart thermostat remotely. Innovative software and technology platforms already are helping many owners operate apartment buildings more efficiently and improve services for tenants. But experts say that is just the start of a revolution that could transform the multifamily segment. PATRICK J. KIGER 70 URBAN LAND SPRING 2023 COURTESY SMARTRENT