2024 Fall Issue of Urban Land - 53

visitors to Las Vegas tend to focus on amenities
that address their overall well-being.
" I don't pick up a single hotel magazine
that isn't talking about wellness, " says Schulman,
who in 1984 built the Alexis Park Resort,
the city's first major non-gaming hotel. He
believes this wellness trend will drive medical
tourism in Vegas, further diversifying the market's
consumer base.
Luxury beyond the Strip
With more affluent people moving to Las
Vegas, especially individuals leaving Southern
California for such benefits as Nevada's lack of
income tax, Schulman says the most opportunity
lies in the growing luxury- and wellnessfocused
segments. He adds that many hotel
guests are now more willing to book a room
away from the Strip, especially ones seeking
smoke-free, uncrowded resorts and locals
embracing the staycation trend.
The developer has two hotel projects
planned outside the Strip to fill that niche.
The first is in the city's emerging Arts District,
near Charleston and Grand Central Parkway. It
offers easy access to residential communities
such as Summerlin and Green Valley. The hotel
will focus on health and rejuvenation,
reflecting Schulman's vision of making Las
Vegas " the medical capital of the world. "
The second project is in high-end Lake Las
Vegas. Situated on the lake and golf course
across from a Hilton, this hotel will provide a
wellness-focused staycation experience. Like
the Arts District project, it will emphasize
relaxation and wellness, but with a more local
focus, offering residents and visitors alike a
peaceful retreat with easy access to urban
attractions.
The shift beyond the Strip reflects a change
in perception of the city as more than just its
iconic thoroughfare.
" As you get other businesses and buildings
outside of that small corridor, then Fremont
[Street] may become more appealing, "
Hendry says. " The Strip is very expensive. " By
fostering growth outside the Strip, projects
can be profitable with less costly land and
construction.
In downtown Las Vegas, Symphony Park is
a key part of this transformation. This 61-acre
(24.7 ha) mixed-use development, which integrates
arts, culture, science, and medicine,
is now adding a dual-branded hotel: the AC
Hotel by Marriott and Element by Westin. The
new hotel, which broke ground in January
The AC Hotel by
Marriott will be part of
the new dual-branded
hotel at Symphony
Park. The other is
Element by Westin.
Together, they are
part of a mixed-used
development devoted
to arts, culture, science,
and medicine.
FALL 202 4
URBAN LAND
53
FEATURES
J A CK S ON-SHA W

2024 Fall Issue of Urban Land

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