2024 Winter Issue of Urban Land - 137

Pasadena
Landmark
Adapted to
Mixed Use
Neglected yet historic
department store remade
into a vibrant destination
anchored by buzzy health
food grocer Erewhon
TERRY TODD AND ELISE KUNIHIRO
For nearly a decade, the former
I. Magnin & Company department
store building at 475 South Lake
Avenue in Pasadena, California, sat
mostly vacant. Preservation-minded
redevelopment and the arrival of a
new anchor tenant-upscale grocer
Erewhon-have transformed the
neglected 75-year-old, 41,760-squarefoot
(3,880 sq m) landmark into a
dynamic and intriguing mix of uses:
shopping, dining, health care, and
child care.
Once a 1950s-era luxury shopping
destination, I. Magnin exited its
iconic Pasadena building in the
1990s, and Borders became the
primary occupant. Following Borders'
departure in 2011, the architecturally
distinct building began a decadelong
decline. Occupied only by the
occasional Halloween pop-up store,
the site was subject to break-ins,
prone to basement flooding, and
the source of numerous community
complaints. Nevertheless, the
property's historic bones remained
ready for rediscovery.
At the time of the construction
team's initial site walk in February
2021, 475 South Lake Avenue sat
forlorn and deteriorating; and yet,
it still had the capacity to inspire.
Interior wall art left by Borders cited
Samuel Butler, author of Erewhon: Or,
Over the Range. The find was
serendipitous, as Erewhon Market,
whose moniker was inspired by
Butler's book, would be the new
ground-floor anchor tenant.
The new owners envisioned
securing landmark designation,
reactivating the site, and
rehabilitating the building into a
facility with a mix of retail and
personal service tenants. The investor
group, Yuval Chiprut's LLC, saw an
opportunity to transform the iconic
property without losing its historical
significance.
Fast-forward to September 13,
2023. Hundreds of customers eagerly
awaited the grand opening of the
10th Los Angeles-area Erewhon retail
location, complete with a new bronze
plaque that inscribes the structure's
landmark status. Erewhon's space
includes outdoor patios surrounding
the facility, where shoppers can enjoy
a meal, a smoothie, rampant peoplewatching
(Erewhon grocery stores
are known for celebrity sightings), or
various combinations thereof.
Literally on top of Erewhon's lively
ground-floor shopping experience is
the building's second-story occupant,
Brella, an innovative app-enabled
child care center with elaborately
Shoppers explore Erewhon's service deli offerings on opening day in Pasadena, California,
on September 13, 2023. This store is Erewhon's 10th store in the greater Los Angeles area.
WINTER 202 4
URBAN LAND
97
INDUSTRY VOICES
CARLOS HERNANDEZ ARCHITECTURAL PHOTOGRAPHY

2024 Winter Issue of Urban Land

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