Cooperative Living August 2023 - 10
COOPERATIVE FOCUS
V ⁹ American Celebration
by Amanda S. Creasey, Contributing Writer
Shenandoah Valley museum keeps parade memories afloat
I
n 1946, when he was 18 years old,
Earl Hargrove worked designing
and building animated department
store holiday window displays. In the
true spirit of the American
dream and work
ethic, roughly
four years later
at age 22, he
was on the
phone with the
White House
discussing the possibility
of creating floats for the upcoming
Inauguration Day Parade. He earned
the bid for President Harry S. Truman's
second inauguration in 1949, and his
company, Hargrove Inc., has gone on
to design and build the presidential,
8 ● Cooperative Living ●
August 2023
vice presidential and first lady floats for
every Inauguration Day Parade since.
ONE MAN'S LEGACY
Although Hargrove passed
away seven years ago, his
company still thrives
today, and the floats
and props he created
over his decadeslong
career survive,
showcasing bold colors,
fanciful designs and American
patriotism. Hargrove's is a legacy of
innovation, imagination and whimsy,
all on display in the middle of a cow
pasture in Quicksburg, Va.
In 1966, when Hargrove visited
Winchester, Va., to design a float for
the area's upcoming Shenandoah Apple
Blossom Festival, he learned the
Shenandoah Caverns property was for
sale and purchased it. In addition to
touring the Caverns, since the year 2000
visitors to the property have been able to
tour American Celebration on Parade,
the 40,000-square-foot, warehouse-style
building where rest many of Hargrove's
impressive and festive retired parade
floats. The building is one of only two
float buildings in the country. The other
is in New Orleans.
GUIDED TOURS
When it first opened, American
Celebration on Parade offered only
self-guided tours. Present-day visitors,
however, will find themselves treated to a
co-opliving.com
PHOTOS BY AMANDA S. CREASEY
http://www.co-opliving.com
Cooperative Living August 2023
Table of Contents for the Digital Edition of Cooperative Living August 2023
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