Cooperative Living July 2018 - 25
YourBusiness
Publications help co-ops
communicate effectively
with member-owners
A
s a member-owner of your electric cooperative, you play a
key role in the cooperative business model. The 2nd
cooperative principle, democratic member control, allows
you to participate in the process of determining your co-op's
leaders. Members in good standing may nominate and vote for
candidates to serve on the board of directors, as well as offer to
serve on the board themselves.
The 3rd cooperative principle, members' economic
participation, means you are entitled to a share of any capital
credits (revenue over expense not needed to cover expenses and
investments to co-op buildings, equipment and infrastructure),
based on your years of membership.
Your cooperative's bylaws, therefore, include the requirement
to communicate notice of the annual meeting, information about
candidates for its board of directors, details of any capital credit
retirements and proposed rate or bylaws changes to all of its
member-owners.
Furthermore, in carrying out the 7th cooperative principle of
concern for community, co-ops also seek to promote programs of
benefit to member-owners, including educational scholarships,
assistance with home energy-efficiency improvements and more.
Each cooperative has a need to communicate with its memberowners
on a regular basis. One way most co-ops meet this need
is through a mailed publication. A full-color magazine sent using
bulk-postage rates can be provided more cost-effectively than
sending the same information by first-class mail. For Virginia
co-op members, Cooperative Living magazine costs just 49.9
cents per issue to both produce and mail, about the same as a
first-class postage stamp.
Providing a statewide magazine also helps co-ops fulfill the 5th
cooperative principle of education, training and information. For
example, articles and infographics in each issue discuss ways to
reduce electricity use and lower monthly bills, how to prepare
for outage events and more.
While member-owners can also obtain " need to know "
information by stopping by their co-op office, visiting its website,
picking up the phone or checking their email, publications such
as Cooperative Living provide additional value, highlighting
people and places across the commonwealth as well as providing
information related to the cooperative business model.
www.co-opliving.com
July 2018 | Cooperative Living | 23
http://www.co-opliving.com
Cooperative Living July 2018
Table of Contents for the Digital Edition of Cooperative Living July 2018
Cooperative Living July 2018 - 1
Cooperative Living July 2018 - 2
Cooperative Living July 2018 - 3
Cooperative Living July 2018 - 4
Cooperative Living July 2018 - 5
Cooperative Living July 2018 - 6
Cooperative Living July 2018 - 7
Cooperative Living July 2018 - 8
Cooperative Living July 2018 - 9
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Cooperative Living July 2018 - 11
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Cooperative Living July 2018 - 44
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