Aruba Specialist program 2011 - (Page 4)

Key selling pointsand tours Its perfect weather, white sandy beaches and turquoise waters are only some of Aruba’s key selling points. As an ACE agent, it’s important for you to be aware of Aruba’s key selling points. It’s equally important for you to turn those selling points into beneﬁts for your clients—especially ﬁrst-time visitors to Aruba—as you discuss with them the advantages of selecting Aruba as their vacation destination. Aruba’s key selling points, which will be reiterated and reinforced throughout the following pages, are: n Perfect weather. It’s always summer in Aruba. Average daytime temperatures of 82 degrees F, and constant cooling trade winds help to keep the humidity low. Aruba has a desert-like climate with less than 20 inches of rain a year. n Warm, friendly people. Arubans are among the friendliest people in the world. A long history of hospitality pervades the local culture. Local residents welcome visitors with a warm smile and are proud to show off the island they call home. n White sandy beaches and turquoise waters. Aruba boasts more than seven miles of white sandy beaches, some rated among the best in the world by prestigious travel publications. Clear turquoise waters surround the island with gentle lapping waves along the hotel zone on the leeward side of the island. n Wide variety of accommodations. In Aruba your clients can choose from some of the most well-known hotel brands and high rise resorts, to smaller more laid-back hotels and boutique properties. Some hotels are All-Inclusive properties, while many others are EP and/or offer a variety of meal plan options. A4 aruba.com n An abundance of land and water activities. Aruba offers a wide range of both land- and water-based activities for visitors of all ages. Aruba is considered a shopper’s paradise and is home to numerous museums and historical sights and attractions—including Arikok National Park. n A foodie paradise. The island is known for its gourmet dining with many restaurants serving a wide range of local and international cuisine. n One Cool Programs offer added value to speciﬁc vacation experiences such as family and honeymoon vacations. n Easily accessible. Aruba is served by nearly all of the major U.S. scheduled carriers, with gateways in 14 U.S. cities. Canadian visitors can reach Aruba through scheduled air carriers or through charter operators ﬂying year-round out of Toronto. n All-inclusive island. Aruba’s safe, clean environment and quality infrastructure encourage visitors to explore the island beyond the hotels and resorts, from one end to the other. n No hassles. Aruba offers all the comforts of home while retaining the charm of an international destination. English is widely spoken, Internet and WiFi access are readily available, Aruba has some of the world’s purest drinking water and boasts a top-notch airport with U.S. Customs and Immigration preclearance, allowing ﬂights from Aruba to enter the U.S. as domestic ﬂights. recommend.com http://www.aruba.com http://www.recommend.com

Table of Contents for the Digital Edition of Aruba Specialist program 2011

Key selling points
Airline and general information
Target market and value-added programs
Accommodations
Active vacation options
Dining and nightlife
Weddings and honeymoons
Shopping
Spas
Culture and festivals
Cruise programs and MICE
Rewards and more

Aruba Specialist program 2011