Aruba Specialist program 2011 - (Page 6)

Target market & value-added programs As Aruba experts, it’s important for you to know who the destination is targeting for travel to Aruba through its advertising, promotion and PR efforts regionally and nationally. This information may help you identify and target new, incremental clients for Aruba from your local or regional market. Our media target audience is: n Adults 25-54 with a household income of at least $100,000; college educated, Caribbean traveler n The traveler looking for more than just sand and sun—travelers who enjoy intellectual stimulation, collecting memories and creating connections n Aruba is very interested in targeting ﬁrst-time visitors who we hope will become repeaters—both as your customers and to the destination n The destination is particularly interested in targeting couples for destination weddings and honeymoons, families, groups and the Meetings & Incentives market. Value-added programs Travelers are becoming increasingly more savvy and value-conscious and Aruba has responded by offering some “value-added” programs aimed at families, honeymoon couples and visitors to the island to celebrate a special occasion. Promoting these no-cost, value-added programs not only demonstrates your knowledge as an Aruba Expert but may provide just the extra incentive needed for your clients to say “yes” to Aruba—allowing you to close the sale. Become familiar with more details of these value-added programs by downloading information from their websites: n One Cool Honeymoon provides unique amenities from participating hotels as well as discounts on activities. Program is offered year-round. Visit http://www.aruba.com/arubavacations/ weddingshoneymoons/plan_your_honeymoon.aspx. n One Cool Family features special offers for families with kids 12 and under. Program is available from June through September. Visit http://www.aruba.com/arubavacations/familyfunvacations. aspx for more information. n Celebrations Registry is a fast, easy, free interactive way for anyone celebrating a special event or milestone to point friends and family in the right direction toward the purchase of the perfect gift or experience on island. Visit http://registry.aruba.com. A6 aruba.com recommend.com http://www.aruba.com/arubavacations/weddingshoneymoons/plan_your_honeymoon.aspx http://www.aruba.com/arubavacations/familyfunvacations.aspx http://registry.aruba.com http://www.aruba.com http://www.recommend.com

Table of Contents for the Digital Edition of Aruba Specialist program 2011

Key selling points
Airline and general information
Target market and value-added programs
Accommodations
Active vacation options
Dining and nightlife
Weddings and honeymoons
Shopping
Spas
Culture and festivals
Cruise programs and MICE
Rewards and more

Aruba Specialist program 2011