Prevue January-February 2014 - (Page 8)

planner's pick PLANNER: Jenny Shanley, Head of U.S. Public Relations/Marketing Services Reebok Canton, MA Boston is Big on Sports & History Revere Hotel Boston Common hosts Reebok marketing meeting 6 TOP HISTORIC ATTRACTIONS * Freedom Trail: A 2.5-mile tour of 16 influential Revolutionary War sites * Fenway Park: Home of the Red Sox since 1912 * Boston Public Library: Established in 1848 as America's first large public library * Black History Trail: 14 stops illustrate the 19th century African American community * Union Oyster House: Oldest restaurant in the U.S., dating back to 1826 * John F. Kennedy Presidential Library & Museum hosts Emerald Lounge B oston is home to the oldest major league baseball stadium in use. It is this history with sports, combined with good old-fashioned Boston pride, that has prompted locally based Reebok to host its biannual regional marketing meetings close to home. The fall 2012 meeting was held at the 356-room Revere Hotel Boston Common. About 250 people attended the daylong event that focused on the brand's new products to be launched in the upcoming year. Celebrities Jordan Sparks, Mike Posener, two of the Crossﬁt Games champions and a breakdancing group called Chi-Town's Finest all appeared during the program. "We had different celebrities, dance numbers and a fashion show to get audience interaction," says co-producer Jenny Shanley, head of U.S. public relations and marketing services for Reebok who helped produce the event. "The whole experience is about getting the audience excited about the upcoming year and about everything Reebok has to offer." Reebok's sales and marketing professionals come to the biannual meetings from all over the U.S., and because Reebok is based in Camden, the meeting planning team really likes to give attendees a Boston feel, Shanley says. The Revere Hotel does just that with its local partnerships. For instance, Massachusetts College of Art and Design designed the staff uniforms, and the bar stocks spirits from local distiller Bully Boy. "The Revere Hotel, with its name in honor of Paul Revere, deﬁnitely has that historic Boston feeling," she says. "And not a lot of brands had been to the hotel in 2012, so being there was an element of a ﬁrst for us. Boston just has that history. It's such an amazing sports town and we're the No. 1 ﬁtness brand in elegant cocktail receptions up to 1,000 pax sports, so that's deﬁnitely a big piece for us." The Revere Hotel was able to provide everything the event required within four different spaces among the property's 35,000 sf of meeting space. The presentation was held in Theater 1, which Shanley says was the biggest reason Reebok chose the hotel. Seating up to 225 guests, the theater includes a fully outﬁtted stage and three dressing rooms, as well as "beautiful comfy seats" that were perfect for the sales and marketing professionals that attended the event. Rehearsals and the fashion show were held in Space 57, a warehouse-like 6,700-sf space that boasts 25-foot ceilings and a built-in A/V screen. The hotel is no stranger to hosting fashion shows. During its April 2012 launch party, it hosted a vertical fashion show where models scaled the side of the building ﬂaunting the hotel's staff uniforms. Reebok's receptions were held in the foyer, and the cocktail reception and dinner were held in the Emerald Lounge. The lounge's green lighting and decor pay homage to Boston's sprawling Emerald Necklace, a 1,100-acre chain of parks. Its menu also features local-favorite seafood dishes such as oyster shooters, coconut shrimp and lobster Rangoon. Shanley adds that the staff did everything they could to make the event a success. "We do a lot of planning ahead of the events, so we were there for everything leading up to the big meeting," she says. "Working with the staff, no detail is missed. They want to make your event shine. We've worked with a lot of venues and that's not always the case."- Jesse Fetterling reverehotel.com; bostonusa.com 8 | prevue magazine 08-09_PlannersPick.indd 8 1/8/14 8:02 AM http://www.reverehotel.com http://www.bostonusa.com

Table of Contents for the Digital Edition of Prevue January-February 2014

Planner's Pick: Boston
Fresh Meets: Hyatt All-Inclusive
Bureau Buzz: Branson
Good Business: Baha Mar, Bahamas
Sea Shores: Celebrity Cruises
The Art of Roi
Corporate Retreats
Scotland
Florida Special Section
On Location: La Cantera, San Antonio
Convention Centers
On Location: Edgewater, Seatle
On Location: RIU Rivera Maya
On Location: Secrets Vallarta Bay, Mexico
Colombia
Check Out: Hilton Bomonti, Istanbul

Prevue January-February 2014