ENGAGEMENT
Break out the clubs and pass the loofah. Across the board, groups in 2011 are booking more travel and more incentive programs. Visitation is up at hotel golf courses, spas and the better restaurants, and groups are starting to enjoy their time engaging with colleagues and clients more, as long as the ROI metrics add up. Dare we say, it’s okay to start having fun again? And how as planners can you pump up the ROE?
ROE: Return on
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Table of Contents for the Digital Edition of Prevue March/April 2011