Prevue November/December 2015 - (Page 12)
planner's pick
PLANNER:
Diana Brasch, CMM
Event Director,
Catersource Magazine, Conference & Tradeshow
Salt Lake City
A booming food & beverage scene caters to caterers
The Garden Place Patio, Heritage Park
F
oodies attending Catersource's Art of Catering Food
conference Aug. 9 to 12 got a taste of Salt Lake City's rising
food and beverage scene. The event marked Catersource's
first Culinary Hands-on Experience in partnership with the Utah
Valley University Culinary Arts Institute. Local food vendors, culinary
walking tours and mobile kitchens were just a couple of the items
on the agenda.
Approximately 500 chefs from catering companies and 75
attendees joined the 4-day event, which mostly took place at the
Rice-Eccles Stadium-the main stadium for the 2002 Winter
Olympics, located on the University of Utah campus. Not only did
the stadium have a large enough kitchen (managed by Culinary
Crafts) for the group, but its location at an elevation of 4,637 feet
also offered outdoor dining experiences with mountain views from
the concourse. In between educational sessions at the stadium and
offsite excursions, the group stayed at the Hilton Salt Lake City
Center and Holiday Inn Express Salt Lake City Downtown.
Salt Lake City's burgeoning foodscape-chef-owned
restaurants, craft breweries and urban wineries-is a large reason
the group chose this location, says Diana Brasch, CMM, event
director for Catersource Magazine, Conference & Tradeshow.
Four classes-Butchery & Charcuterie; Technology in the Kitchen;
Wow Desserts that Work for Caterers; and Vegan, Vegetarian and
Gluten-free Menu Items-were presented round-robin style with
students split into four groups, says Brasch. Watching a butchery
demonstration and trying a hand at bacon curing were just a few
takeaways for attendees.
Three afternoon activities kicked off the first day of the
event. The Taste of Utah session introduced attendees to local
food vendors such as salt, cheese and honey companies. Other
attendees explored the city's food by foot via a guided cultural and
culinary walking tour (organized by Visit Salt Lake), which included
a tour of the new Culinary Crafts facility.
Another culinary tour took attendees to the Timpanogos
Harley-Davidson retail facility, which recently opened a kitchen for
die-hard Harley customers. Utah Food Services also came to the
dealership to show off its mobile kitchens and Marley's Gourmet
Sliders food trucks came to provide food for the event in the
dealership parking lot. As if that wasn't enough, attendees were
encouraged to partake in a pub crawl that evening. Brasch says
the event team created a map of eight different bars that attendees
could walk to from the hotels.
The Western culture of Salt Lake City came out on the
second-to-last night of the event at This Is The Place Heritage
Park, which highlights Utah's early settlement days. Attendees
were encouraged to wear boots and buckles for a barbecue
hoedown culinary affair. The event's culinary journey started with a
bite at the Bowery as the Ugly Valley Boys played American Roots
music. Bucking bronco riding and lasso twirling-even a shoot
out-also kept things lively. As the night began to unwind, guests
moseyed down to The Garden Place for dessert, a photo booth
and line dancing. Brasch says that all of the food served at the
event was local to Salt Lake City.
"Attendees had this image of Salt Lake being a non-fun city when
it had no drinking laws-they were pleasantly surprised that it has such
a foodie experience," says Brasch. "It's also a very clean city, very easy
to get around, and they loved the stadium and having the event there
because the views were amazing."-Jessie Fetterling
visitsaltlake.com
"Attendees had this image of Salt Lake being a non-fun city when it had
no drinking laws-they were pleasantly surprised that it has such
a foodie experience."
12 | prevue magazine
http://www.visitsaltlake.com
Table of Contents for the Digital Edition of Prevue November/December 2015
Planner’s Pick: Salt Lake City
Bureau Buzz: Birmingham
Fresh Meets: Melia Hotels International
Good Business: Community Outreach at ASAE
Sea Shores: Crystal Cruises
Ode to Inspiration
ASIA & THE PACIFIC
AMERICA’S SOUTHEAST
SWEDEN
On Location: South Korea
On Location: Istanbul
USVI
LOS ANGELES
On Location: Panama
On Location: Scottsdale
Checkout: Kalahari Resort & Convention Center
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