Prevue September-October 2016 - 10
from the editors
When American film director John Waters took the
stage last year at the Rhode Island School of Design
to give what should have been the usual "go get
'em" commencement speech, the crowd grew quiet
with the wrong kind of anticipation. "Go out into the
world and [mess] it up beautifully," he said, to an
instantly revved up and highly engaged audience.
Laurel
Herman
Laurel
Herman
Laurel
Herman
Laurel
Herman
Speaking to mostly millennial graduates, videos of
the speech, whose words somehow gathered more
momentum and meaning as time went on, quickly
went viral.
Like many artists (we would venture to say that
many of you could fall into this category), Waters
leveraged a sense of the unexpected into his
commencement address-something the audience
Johnalee Johnston
should have expected from a man most known for
breakthrough films like "Hairspray." So just why was
the moment so stirring?
We spoke with our advisory board for this
"Culture & Creativity" (page 24) issue to get the
scoop on what makes for a truly memorable and
engaging event. Not surprising, they all spoke of
Waters' own tactics; not just harnessing the element
Barbara Barbara
Scofidio Scofidio
of surprise as he did, but the idea of changing things
up in a creative way to really leave a mark.
You'll find traces of these ideas throughout this
issue-whether discovering new cultural programs
along US' coastlines (36) and Asian destinations
(58) or using cultural venues as more than just
backdrop from Berlin (65) to Nashville (78). We
also took a page from Waters' book in our Chicago
Visionary Summit (76), held this past August, and
in a breakthrough study with the IRF on the hotelplanner relationship (51). Do you have something to
add to the conversation? Let us know!
In the meantime, keep creating.
Johnalee Johnston, Executive Editor
johnalee@worthit.com
DO YOU KNOW ANY OF OUR
NEW 2016 ADVISORY BOARD
MEMBERS?
Check them out at: prevuemeetings.com/resources/
industry-insights/thought-leadership/meet-our-2016advisory-board
10 | prevuemeetings.com
http://www.prevuemeetings.com/resources/
http://www.prevuemeetings.com
Table of Contents for the Digital Edition of Prevue September-October 2016
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Prevue September-October 2016 - T1
Prevue September-October 2016 - T2
Prevue September-October 2016 - No label
Prevue September-October 2016 - 2
Prevue September-October 2016 - 3
Prevue September-October 2016 - 4
Prevue September-October 2016 - 5
Prevue September-October 2016 - 6
Prevue September-October 2016 - 7
Prevue September-October 2016 - 8
Prevue September-October 2016 - 9
Prevue September-October 2016 - 10
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Prevue September-October 2016 - 18
Prevue September-October 2016 - S1
Prevue September-October 2016 - S2
Prevue September-October 2016 - S3
Prevue September-October 2016 - S4
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