Prevue September-October 2016 - 44

Creative Gifting The branded notebooks and logo-bearing pens of yesterday's events are on the decline-today's corporate gifting culture is all about personalizing the experience. From rewarding high performers with premium retail gifts to creating a moment at your event that will be remembered and talked about for years, here's a look at how some gift merchandisers are delivering creative gift experiences. BY STEVE GRASSO Fujifilm Fujifilm's hottest meeting and event product today is the Fujifilm Instax camera, explains Joe Hafenscher, VP of sales, special markets. It's a 21st century digital update on the classic instant camera, and its ability to capture the moment is bridging the generational gap at events. The cameras can also be incorporated into teambuilding programs such as scavenger hunts and other activities where the photos can be used for gaming purposes. "These cameras produce photos on the spot which are great for most types of company functions," says Hafenscher. "They transform ordinary dinners and cocktail events into experiences that attendees will remember. Plus the result is hard copy prints that last for years. This is very refreshing when you consider most photos today are electronic in nature and never get printed." There's nothing retro about the functionality of the cameras, however. The Instax Mini 90 has features such as high performance flash, a party mode that enables the photo background to be captured as clearly as the subject, brightness control and various exposure settings. Also available is the Instax WIDE which prints photos at twice the width of the Instax Mini, perfect for capturing larger group snaps. fujifilmincentives.com Tumi Luxury luggage company Tumi specializes in bringing the retail store experience directly into events, providing a trained Tumi consultant on-site with a full set of Tumi signage. Event attendees can choose from a selection of products, and after discussing how they will use the bag with the consultant, they are "fitted" with the correct bag. Once their selection is made, the order is written up, and approximately 10 days after the event, the luggage arrives at the specified shipping address monogramed with their initials. "Recipients touch and feel the product; they open and close it. They feel the tactile quality of our materials and experience the characteristics that have driven Tumi to the pinnacle of travel accessories. We can setup in a ballroom, poolside, on a golf course, ski slope...anywhere," explains Michael P. Landry, VP of special markets. The latest trends in luggage selected for corporate gifting include backpacks and lighter hard-sided luggage, due to the increasing emphasis of airlines on weight restrictions. "Traveling professionals are rethinking what they walk out of the house with every day," says Landry. tumispecialmarkets.com 44 | prevuemeetings.com http://www.fujifilmincentives.com http://www.tumispecialmarkets.com http://www.prevuemeetings.com

Table of Contents for the Digital Edition of Prevue September-October 2016