Recommend July 2014 - (Page 12)
hoteldesk
Minimalist and wellness-focused
accommodations at EVEN Hotels.
EVEN HOTELS
A BRAND FOR THE WELLNESS-MINDED GUEST
deserae del campo
The EVEN Hotels concept is one that befits hotel guests who
feel guilty s ipping their daily wor out routine, or those always
conscious about what they eat while traveling. This new hotel
brand-under the InterContinental Hotels Group umbrella-
was designed, in fact, to help guests feel better about the choices
they ma e while traveling, focusing on how its environment
emphasi es both fitness and health for its guests.
The
otels brand, which was introduced to the industry
in
, was developed, says Adam lic man, head of
otels, in response to extensive customer research that tells
us that guests are frustrated from staying in hotels that do not
meet their entire lifestyle and wellness needs. t's an industry first,
and meets a new and growing customer demand in the .S. for
healthier travel.
hile other hotel brands provide elements of this offer, no other
brand in the .S. provides a holistic wellness experience under
one roof, at an affordable price point.
The
otels brand embraces four core components
Eat Well, Rest Easy, Keep Active and Accomplish More. The brand
has gone as far as hiring a wellness team at its recently opened
hotels-a eep Active Director,
at ell Director, and
Accomplish ore Director.
nder the Eating Well mantra, the hotel offers guests a menu
of organic food and fresh choices available for brea fast, lunch
and dinner a healthy o box guests can ta e on the road
calorie-friendly coc tails and desserts and complimentary flavored
filtered water available
. n-room, guests will find natural fiber,
high-thread bed sheets and natural bath products along with L D
mood lighting-part of the Resting Easy component. At the
otels' Athletic Studio, as part of the Keep Active component,
guests can exercise with staff or eep to their own fitness routine
in their guestrooms where there they'll find an in-room fitness one
with cor flooring and personal fitness equipment. inally, guests
are invited to Accomplish More during their stay with complimentary i i available throughout the hotel and wor spaces where
guests can feel li e they are constantly being productive.
12 july 2014
12-13 HotelDesk.indd 12
e understand that wellness means different things to different
people, and this focus ensures that guests are able to maintain
their balance while traveling by giving them the tools, choices, and
personal and technological support they need to achieve their
goals while away from home, says lic man.
otels also launched a website wellwellwell.com
designed for wellness-minded travelers to help them maintain their
fitness and healthy-eating habits while away from home. The
website features content created by the
otels team along
with contributors and health experts with insight on healthy living,
as well as tips and articles on the best spots to eat, where to
exercise and how not to miss wor outs when traveling.
whe r e to f ind E V E N
The company opened two hotels last month in orwal , T and
oc ville, D. The onnecticut property has
guestrooms,
plenty of green space, and is located near state par s and the
orwal slands, a chain of more than
islands nown for
recreational activities. n the hotel's website, as part of the four
aforementioned components, guests can find spots to Keep Active
li e local gyms and ilates studios restaurants that serve organic
or healthy cuisine where to find the local library or a arnes
oble and locations to Rest Easy li e the local hair salon, movie
theater and playhouse.
There are three other hotels in the pipeline, one in roo lyn, ,
and two others in midtown anhattan. The brand will expand
across the .S. to cities li e hicago, Denver, ashington, D. .,
San rancisco, ortland, Seattle, and Los Angeles.
The brand prototype was designed to offer a consistent, holistic
wellness experience to meet the needs of our target wellnessminded traveler, adds lic man.
otels properties provide
balanced options that are important to this guest so they can ma e
lifestyle decisions they can feel good about and gain more control
over their travel experience. ●
contact information
EVEN Hotels: (855) TRY-EVEN; ihg.com
recommend.com
6/24/14 8:39 AM
http://www.wellwellwell.com
http://www.ihg.com
http://www.recommend.com
Table of Contents for the Digital Edition of Recommend July 2014
Editor’s Notes
Hotel Desk: EVEN Hotels
Tour Talk: Back-Roads Touring
Pick a Theme...Any Theme on the High Seas
Jamaica & the USVI: Not the Jimi Hendrix Experience
Guadeloupe: Culture, Rum, the Sea, & That Volcano
5 Active Trips in the States
Ski Adventures Across North America
Argentina & Uruguay: A Traditional Feast
Alma del Pacifico, Costa Rica
Rwanda & Uganda: In the Footsteps of Gorillas
Dreamy Puerto Vallarta
Borneo, the Bountiful
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