New Hampshire Magazine's Bride Spring Summer 2024 - 52

The Invitational Innovator
Q A&
with stationer
Alfonsina (Sina) Rodriguez Scott
An award-winning creative studio specializing in custom
stationery and event details, AMR Design Studio (formerly
AMR Calligraphy & Design) believes in pretty
with a purpose, that each couples' story deserves to be
told through intricate detail, no matter how small. Scott's
background in architecture and graphic design as well as
her specialties in illustration and calligraphy inspire her
to create meaningful, keepsake-worthy stationery. From
invitation suites to over-sized signage, she works with
high-quality materials to achieve the creative vision of
every couples' dreams.
Q: How would you describe your
draw inspiration from?
design style? Where do you
A: My design work generally
attracts couples that value
understated, yet sophisticated and
timeless design aesthetics. I lean into
refined and modern elegance, but I
enjoy the challenge of pushing the
boundaries of my typical style to
complement a client's wedding design.
Q: What is it that you do that is
A: Creating a process that is as
different from other stationers?
collaborative as a client wants
it to be is extremely important to me. I
pride myself on having a process that
is as organized and streamlined as
possible. This gives us space to truly
find joy and excitement in designing
their pieces.
Q: What tips do you have for
about their stationery?
couples as they start thinking
A: I encourage couples to look at
50 | New Hampshire Magazine's BRIDE
what they've pulled as a whole
Q:
What is your wedding stationery
checklist, including essentials
and nonessential embellishments?
A: The most essential wedding
stationery item is the invitation
suite. It not only serves as the first touch
point to a couple's wedding day, but it
also gives their guests all of the pertinent
information they will need for the
event. What is included in a couple's
suite is entirely dependent on what their
celebration looks like-a destination
" While all of the options can feel overwhelming, a
stationer can help hone in on what will make the
best impact for their style and budget. "
and try to pick out general themes
about what they are drawn to. What
about a specific image calls to them-is
it the color combinations of a suite, is
there a style that keeps drawing them
in or is it personal touches used in a
suite? Once they nail this down, it'll help
make choosing a stationer that is the
right fit an easier and less stressful
decision for them.
wedding or one with multi-day events
will need more informational pieces
to encompass all of the logistics that
guests need to know versus a one-day
local wedding. While wedding websites
tend to cover a lot of this information, I
always recommend my couples take a
general inventory of their guest list. If
there are guests that may not keep up
to date with their website, to include all
pertinent information on their printed
suite.
For nonessential embellishments, the
sky is really the limit. From specialty
printing like letterpress and foil-stamping,
to custom card shapes, pockets,
envelope liners, wax seals, ribbons of
every kind, vellum wraps, leather tags,
etc., there is an embellishment for every
style and couple. While all of the options
can feel overwhelming, a stationer can
help hone in on what will make the best
impact for their style and budget.
PHOTOGRAPHY BY Carolina Marles Photography, Lindsay Hackney Photography
and Jess Jolin Photography
New Hampshire Magazine's Bride Spring Summer 2024

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