Capturing the Value of Health and Productivity Programs By Keith Caver, Thomas O. Davenport, and Steven Nyce Healthcare reform has ignited debates, transformed industries, and reinvigorated individual health consciousness. Little wonder that savvy organizations now recognize good health as a business imperative-one with significant benefits for employee well-being as well as the company bottom line. The connection among wellness, workforce effectiveness, and organizational health is influencing the development of new strategies to deliver a more compelling and mutually beneficial employment deal between individual and organization-in essence, the reciprocal "give and get" relationship between employer and employee. 30 PEOPLE & STRATEGY