FEB 2017 | V67 | No 2 COVER YOUR NEW BFF How Technology Will Boost the Sales and Customer Service Interaction for Your Lubricants Company 16 FEATURES THE CLIMATE "ACCOUNTABILITY" MOVEMENT: WHY IT MATTERS TO THE LUBRICANTS INDUSTRY How the CAS and activism are affecting lubricant businesses... page 22 WIND POWER RAMPS UP LUBRICANT DEMAND A look at growing demand for lubricants in the wind energy sector... page 26 22 26