operating and maintaining the systems, equipment and services of the industrial plant. Plant Engineering has a global circulation (more than 65,000) and a target audience from a wide variety of industry sectors, including chemical manufacturing; food, beverage and tobacco manufacturing; machinery manufacturing; and computer and electronics products manufacturing (10 percent). Work is underway to secure similar partnerships in other market segments. STLE's campaign provides only noncommercial technical information aimed at helping users better understand the fundamental benefits of tribology and lubricants. We firmly believe that individual marketers will continue to understand specific customer needs and will remain the best source for recommendations on individual products' applications. In short, our goal is to make sure that scientific breakthroughs reach beyond the tribology laboratory and become a factor in the minds of customers who better understand the dollars-and-cents value of advanced lubrication products. Salek is executive director of STLE. 63http://www.kingindustries.com