September 2009 Developments - 4

Up Front Changes and a “Refresh” F Kathryn Mullan Developments Developments Editor Kathryn Mullan Publisher ARDA Executive Editor Lou Ann Burney Circulation Adrienne L. Riley Editorial Assistant Sarah Scruggs Developments Advertising Bob Craycraft, RRP Vice President, Industry Relations Natasha Smith Advertising & Sales Coordinator nsmith@arda.org Graphic Design The YGS Group Developments is the magazine of the American Resort Development Association, published 10 times annually for its members. Copyright 2009, American Resort Development Association. All rights reserved. Printed in the United States of America. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopy, recording, or otherwise) without the prior written permission of the publisher, except in the case of brief quotations for critical articles or reviews. Address Changes. Developments is distributed to current paid ARDA members. It is sent to primary and secondary contacts of corporate member companies (as denoted on membership applications and renewals), as well as to individual members of ARDA. Please direct inquiries and address changes to ARDA’s central operations department at operations@arda.org. Policy. The views expressed in Developments are those of the authors and may not reﬂect the ofﬁcial policy of the American Resort Development Association. No endorsement of those views should be inferred unless speciﬁcally identified as the official policy of ARDA. Acceptance of advertising in Developments does not constitute an endorsement of products or services; ARDA cannot assume responsibility for claims made by advertising companies. or me, the arrival of the month of September means re-focusing, re-prioritizing, and trying new things. I think it’s the residual memory of excitement from when I was younger, of going back to school and having everything start over with a new syllabus to tackle, new books to dive into, new ideas to “unpack,” and new people to meet. A few changes and updates around ARDA that are happening this year as we turn to autumn recall that feeling for me—with the re-branding of the e-newsletter (now called ARDA Newsﬂash), the introduction of a blog, and the launch of digital Developments in this very edition. By now, you should have received the electronic version in your e-mail! With these changes and a magazine “refresh,” I love that we’ll have more ways to connect with one another, through streamlined advertising options and interactive editorial components that can be built into what was once just a static piece you received in the mail. Now, you’ll be able to e-mail an interesting article to a colleague, click straight through from the table of contents to a certain section, contact an author or advertiser directly, and much more. Not to diminish the value of the print publication, as I—similar to many of you, I suspect—still have to be able to read all my favorite consumer magazines in print form, too, including the Sunday edition of the New York Times. But our editorial and marketing/sales teams agreed that it was the right time to move forward with these technology options, giving you more ﬂexibility in how you “touch” and “are touched by” your industry association. So, check out this month’s contents in both print and digital form. Some content highlights, spanning the resort management, operations, and HOA themes, include health tests for today’s resorts (pp. 34-36); key federal accessibility (ADA) tips for resort managers (p. 48); and preparations for the economic turnaround (pp. 32-33). Plus, don’t miss the all-new 2009 Buyer’s Guide (pp. 74-93), in which many members upgraded their listing. Again, we thought we’d try some new things across the board…here’s another example. Enjoy this issue! D Up Front Kathryn Mullan Editor, Developments American Resort Development Association 1201 15th Street, NW Suite 400 Washington, DC 20005 202-371-6700 tel. 202-289-8544 fax www.ARDA.org ARDA State Affairs Ofﬁce 200 East Robinson Street Suite 1170 Orlando, FL 32801 407-245 7601 tel. 407-872-0771 fax Publications Mail Agreement No. 41195542 Return Undeliverable Canadian Addresses to: PO Box 503 RPO West Beaver Creek Richmond Hill OM L4B 4R6 ECO AWARENESS Developments text and cover pages are printed using SFI-certiﬁed Anthem paper using soy ink. • SFI-certiﬁed products come from North American forests managed to rigorous environmental standards. • SFI standards conserve biodiversity and protect soil and water quality, as well as wildlife habitats. • SFI forests are audited by independent experts to ensure proper adherence to the SFI standard. • SFI participants also plant more than 650 million trees each year to keep these forests thriving. 4 Developments • September 2009

September 2009 Developments

Table of Contents for the Digital Edition of September 2009 Developments