September 2009 Developments - 68

Charity Spotlight Every Little Bit Counts “ t costs less than a cup of coffee. . .” That’s the way Scott Merritt, general manager of Silver Lake Resorts in Orlando, Florida, explains the voluntary maintenance fee add-on for Christel House to the resort’s owners. Silver Lake asks for $2 for Christel House and $3 for ARDA-ROC from each of its owners, with the option to decline the contribution if they don’t wish to participate. The resort was one of the first to support Christel House through its owner base, and since first beginning the program in 2001, Silver Lake has contributed more than $91,000 to transform the lives of Christel House children around the world. Silver Lake Resorts also supports Christel House through employee activities I and collaborations with others in the timeshare industry. It participates in the Group RCI Christel House Open golf tournament hosted by Orange Lake Country Club, and a few years ago, helped Group RCI Orlando employees raise money for Christel House by hosting a car wash on the resort property. “The fact that 100% of our contributions goes directly to benefit the children is what made us select Christel House as our charity of choice,” says Merritt. “It is such a small amount, but when it’s multiplied over a large number of owners, it makes a significant impact.” Silver Lake embraces social responsibility as part of its corporate culture and talks frequently about Christel House in employee and owner meetings. “When people realize that their small contribution will impact the life of a child who has very little, they almost always offer their support. Christel House is something everyone can feel good about,” says Merritt. 68 Developments • September 2009

September 2009 Developments

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